Featured Resources

ONA22 Clips or It Didn't Happen

Clips or It Didn’t Happen — Delivering the News with Viral Video

  • Aaron Rupar
  • Moderated by Rakesh Agrawal

Increasingly, members of the public are consuming news by engaging with video clips shared online. Video clips provide visual proof of what is happening and, when shared online, provide journalists, influencers, and everyday people the ability to react with their own commentary. The unique format of the video clip coupled with incisive commentary is helping to form a new scaffolding for public discourse by empowering audiences to...

ONA22 Newsletters as Product and Journalism

Newsletters as Product and Journalism

  • Tess Jeffers
  • Robin Kwong
  • Leigh Kamping-Carder

Newsletters are undergoing a renaissance in popularity, but managing a newsletter team successfully remains a challenge for news...

Reader Engagement and Analytics

ONA22 Newsletters as Product and Journalism

Newsletters as Product and Journalism

  • Tess Jeffers
  • Robin Kwong
  • Leigh Kamping-Carder

Newsletters are undergoing a renaissance in popularity, but managing a newsletter team successfully remains a challenge for news organizations amid competition from independent...

ONA22 Syndication Without Tears: Best Practices in a Distributed World

Syndication Without Tears: Best Practices in a Distributed World

  • Bernie Davis
  • Isaac Teich
  • Ian Kennedy
  • Emily Brown

In a post-social world, reaching new readers on news platforms is an essential tool for growing audience and revenue. This archived session from ONA22 utilizes real-world...

ONA22 Understanding and Engaging With Your Audience on Twitter

Understanding and Engaging With Your Audience on Twitter

Twitter’s news partnerships team hosted a session at ONA22, sharing audience insights about how people consume news on Twitter and what that means for newsrooms and journalists, ...

Featured Conference Sessions

ONA19

Journalism in the Climate Change Era with Gina McCarthy

  • Gina McCarthy
  • Moderated by Mark Schleifstein

Climate change presents enormous public policy challenges worldwide, but in few places are its effects so immediate and acute as the ONA19 host city, New Orleans. Join former EPA...

ONA19

Platform Partnership Roundup for Local News

  • Josh Mabry
  • Amy Adams Harding
  • Gary Roundtree
  • Moderated by Amalie Nash

Major tech platforms have announced partnerships, funding and other opportunities for local news at a dizzying pace over the past year. In this session, we’ll clarify which...

ONA18

Strategies for Dealing With An Incoherent National Gun Conversation

  • Akoto Ofori-Atta
  • Lori Shontz
  • March for Our Lives
  • Moderated by Versha Sharma

Our national conversation on gun culture is an ever-shifting kaleidoscope touching on suicide, handgun violence and mass shootings. By sharing their perspectives on what we get...

ONA22 Finding, Mining and Exploiting Data

Finding, Mining and Exploiting Data

  • Denise Vickers
  • Brandon Meyer
  • Gavin Off

The archived session from ONA22 covers beginner-friendly tactics to obtain data through mining and creative requests and will offer ideas about how reporters, including those...

ONA21

Telling Climate Change Stories That Matter: From Impacts to Solutions

Climate change is the biggest and most under-reported story of our time. It affects our health, safety, and wallets, but most people are unaware of the connections. We discuss...

ONA19

Reporting On Immigration In The Age of Polarization and Misinformation

  • Jose Vargas
  • Peter Perl
  • Ethan Zuckerman

Reporting on immigration with accuracy and empathy has always been difficult, a long-term challenge exacerbated by the mendacity and unpredictability of the Trump-era. Join Define...

Culture and Career

ONA22 Equity in Publishing: Black Publishers Session

Equity in Publishing: Black Publishers Session

  • Sara Lomax-Reese
  • Garry Pierre-Pierre
  • Andrew Ramsammy
  • Janis Ware

This archived session from ONA22 discusses the unique challenges that Black publishers face and identify ways to address them. Publishers from a wide array of outlets share their...

ONA22 Opportunities for Winning Gen Z and Millennial Audiences

Opportunities for Winning Gen Z and Millennial Audiences

  • Najja Parker
  • Allison Shirk
  • Felicia Mello
  • Mary Kelli Palka
  • Moderated by Elite Truong

What do news consumers ages 16 to 40 want? The news habits and attitudes of this age group show opportunities for news organizations to expand and diversify their audiences. A...

ONA21

Building a Culture of Inclusion

  • Alan Ramos
  • Namrata Suri
  • Lucy Feldman
  • Moderated by Sue Suh

Leaders at TIME have collaborated with passionate employees to cultivate an organizational culture built upon trust, integrity, inclusion and respect. Hear from Sue Suh,...

Latest Resources
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ONA22 Build a Visual-First Strategy for Immediate Audience Engagement

Build a Visual-First Strategy for Immediate Audience Engagement

  • Elodie Mailliet Storm
  • Martin do Nascimento
  • Michelle Kanaar

Photojournalism drives reader engagement. Research shows that on average an audience will read 50% of a story but will look at all photo and video content. In addition, strong...

ONA22 Finding, Mining and Exploiting Data

Finding, Mining and Exploiting Data

  • Denise Vickers
  • Brandon Meyer
  • Gavin Off

The archived session from ONA22 covers beginner-friendly tactics to obtain data through mining and creative requests and will offer ideas about how reporters, including those...

ONA22 Walk In Someone Else's News: Is Reading Across the Spectrum Good for Democracy & Your Bottom Line?

Walk in Someone Else’s News: Is Reading Across the Spectrum Good for Democracy & Your Bottom Line?

  • Curtis Bram
  • Courtney Hurley

Despite its societal impact and significant work being done to understand it, there are few practical solutions addressing the root of political polarization. This archived...

ONA22 Clips or It Didn't Happen

Clips or It Didn’t Happen — Delivering the News with Viral Video

  • Aaron Rupar
  • Moderated by Rakesh Agrawal

Increasingly, members of the public are consuming news by engaging with video clips shared online. Video clips provide visual proof of what is happening and, when shared online,...

ONA22 An Editorial-AI Hybrid Approach to Journalism

An Editorial-AI Hybrid Approach to Journalism

After fighting a long and difficult battle for ad dollars against the big tech platforms, the journalism industry has undergone a serious transformation in the past 5 years –...

ONA22 Are You Really Covering Your Whole Community? (And Ways You Can Make Sure You Are)

Are You Really Covering Your Whole Community? (And Ways You Can Make Sure You Are)

  • Tim Wolff
  • Lynn Walsh
  • Apryl Pilolli

How much of your community is your newsroom really covering? This archived session from ONA22 explores how newsrooms can struggle with reaching sections of their communities and...

ONA22 Newsletters as Product and Journalism

Newsletters as Product and Journalism

  • Tess Jeffers
  • Robin Kwong
  • Leigh Kamping-Carder

Newsletters are undergoing a renaissance in popularity, but managing a newsletter team successfully remains a challenge for news organizations amid competition from independent...

ONA22 The Power of Online Communities: How To Cultivate a Loyal and Engaged Audience

The Power of Online Communities: How To Cultivate a Loyal and Engaged Audience

  • Gabriel Sands
  • Angel Mendoza

Whether you’re on a hyper-specific beat or covering a broad remit, this archived session from ONA22 offers examples and best practices to teach you how online communities...

ONA22 Building an Independent, Yet Interdependent, News Ecosystem

Building an Independent, Yet Interdependent, News Ecosystem

  • Erin Millar
  • Ryan Sorrell
  • Annelise Pierce
  • Duc Luu
  • Moderated by Gabe Schneider

When it comes to independent journalism, what does it mean to actually do things differently? How can we build an indie news ecosystem that is more trustworthy, responsible and...

Featured Contributors

Amy Webb

Founder and CEO, Future Today Institute

Versha Sharma

Editor-in-Chief, Teen Vogue

Ashley Alvarado

Vice President of Community Engagement and Strategic Initiatives, Southern California Public Radio

Fergus Bell

Founder & CEO, Fathm

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