Featured Resources

A Practical Newsroom Guide to Artificial Intelligence

  • Adriana Lacy
  • Hank Sims
  • Joe Amditis
  • Ernest Kung
  • Moderated by Aimee Rinehart

Artificial Intelligence (AI) is rapidly emerging as a disruptive technology worldwide. With the advent of a variety of AI tools like ChatGPT, newsrooms have a unique opportunity to experiment and find ways these tools might be useful in their work.  In July 2023, ONA hosted a virtual meetup to share practical examples of AI use in journalism, guidelines for implementation and approachable ways to get started, with a focus on...

Resilience in Combating Misinformation

  • Joy Mayer
  • Norbert Schwarz
  • Gabriella Stern
  • Moderated by Meena Thiruvengadam

Journalists today face disinformation and misinformation challenges as well as the simultaneous eroding of public trust in institutions....

A microphone that is sitting on top of several spiral reporters notebooks.

Information Equity Database (2023)

This updated ONA Information Equity Database is meant to help journalists reach and engage with communities who have been historically...

Reader Engagement and Analytics

ONA22 Newsletters as Product and Journalism

Newsletters as Product and Journalism

  • Tess Jeffers
  • Robin Kwong
  • Leigh Kamping-Carder

Newsletters are undergoing a renaissance in popularity, but managing a newsletter team successfully remains a challenge for news organizations amid competition from independent...

ONA22 Syndication Without Tears: Best Practices in a Distributed World

Syndication Without Tears: Best Practices in a Distributed World

  • Bernie Davis
  • Isaac Teich
  • Ian Kennedy
  • Emily Brown

In a post-social world, reaching new readers on news platforms is an essential tool for growing audience and revenue. This archived session from ONA22 utilizes real-world...

ONA22 Understanding and Engaging With Your Audience on Twitter

Understanding and Engaging With Your Audience on Twitter

Twitter’s news partnerships team hosted a session at ONA22, sharing audience insights about how people consume news on Twitter and what that means for newsrooms and journalists, ...

Featured Conference Sessions

ONA19

Journalism in the Climate Change Era with Gina McCarthy

  • Gina McCarthy
  • Moderated by Mark Schleifstein

Climate change presents enormous public policy challenges worldwide, but in few places are its effects so immediate and acute as the ONA19 host city, New Orleans. Join former EPA...

ONA19

Platform Partnership Roundup for Local News

  • Josh Mabry
  • Amy Adams Harding
  • Gary Roundtree
  • Moderated by Amalie Nash

Major tech platforms have announced partnerships, funding and other opportunities for local news at a dizzying pace over the past year. In this session, we’ll clarify which...

ONA18

Strategies for Dealing With An Incoherent National Gun Conversation

  • Akoto Ofori-Atta
  • Lori Shontz
  • March for Our Lives
  • Moderated by Versha Sharma

Our national conversation on gun culture is an ever-shifting kaleidoscope touching on suicide, handgun violence and mass shootings. By sharing their perspectives on what we get...

ONA22 Finding, Mining and Exploiting Data

Finding, Mining and Exploiting Data

  • Denise Vickers
  • Brandon Meyer
  • Gavin Off

The archived session from ONA22 covers beginner-friendly tactics to obtain data through mining and creative requests and will offer ideas about how reporters, including those...

ONA21

Telling Climate Change Stories That Matter: From Impacts to Solutions

Climate change is the biggest and most under-reported story of our time. It affects our health, safety, and wallets, but most people are unaware of the connections. We discuss...

ONA19

Reporting On Immigration In The Age of Polarization and Misinformation

  • Jose Vargas
  • Peter Perl
  • Ethan Zuckerman

Reporting on immigration with accuracy and empathy has always been difficult, a long-term challenge exacerbated by the mendacity and unpredictability of the Trump-era. Join Define...

Culture and Career

ONA22 Equity in Publishing: Black Publishers Session

Equity in Publishing: Black Publishers Session

  • Sara Lomax-Reese
  • Garry Pierre-Pierre
  • Andrew Ramsammy
  • Janis Ware

This archived session from ONA22 discusses the unique challenges that Black publishers face and identify ways to address them. Publishers from a wide array of outlets share their...

ONA22 Opportunities for Winning Gen Z and Millennial Audiences

Opportunities for Winning Gen Z and Millennial Audiences

  • Najja Parker
  • Allison Shirk
  • Felicia Mello
  • Mary Kelli Palka
  • Moderated by Elite Truong

What do news consumers ages 16 to 40 want? The news habits and attitudes of this age group show opportunities for news organizations to expand and diversify their audiences. A...

ONA21

Building a Culture of Inclusion

  • Alan Ramos
  • Namrata Suri
  • Lucy Feldman
  • Moderated by Sue Suh

Leaders at TIME have collaborated with passionate employees to cultivate an organizational culture built upon trust, integrity, inclusion and respect. Hear from Sue Suh,...

Latest Resources
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ONA23

A Roundtable Discussion on the Latest in AI Innovation

  • Matt Masterson
  • Evan Young
  • Liz Danzico

  In September 2023, ONA hosted a redux of the popular ONA23: Philadelphia session, A Roundtable Discussion on the Latest in AI Innovation. Microsoft’s Liz Danzico and Matt...

ONA23 Screenshot from presentation featuring speaker Etan Horowitz and slide labeled "Pinpoint" with illustrations symbolizing marked-up data

Extract Structured Data with Google Pinpoint

  • Etan Horowitz

Learn more about the newest feature of Pinpoint, a tool that uses the best of AI and Search technology to help journalists easily go through large amounts of documents, audio...

ONA23

YouTube News Shorts Workshop

  • Nicolette Scott

Learn how to optimize your news experience and tell your stories on YouTube Shorts. We’ll discuss vertical video case studies and short content inspiration. This session was...

A Practical Newsroom Guide to Artificial Intelligence

  • Adriana Lacy
  • Hank Sims
  • Joe Amditis
  • Ernest Kung
  • Moderated by Aimee Rinehart

Artificial Intelligence (AI) is rapidly emerging as a disruptive technology worldwide. With the advent of a variety of AI tools like ChatGPT, newsrooms have a unique opportunity...

Resilience in Combating Misinformation

  • Joy Mayer
  • Norbert Schwarz
  • Gabriella Stern
  • Moderated by Meena Thiruvengadam

Journalists today face disinformation and misinformation challenges as well as the simultaneous eroding of public trust in institutions. They are combating overt tactics to share...

A microphone that is sitting on top of several spiral reporters notebooks.

Information Equity Database (2023)

This updated ONA Information Equity Database is meant to help journalists reach and engage with communities who have been historically under- or misrepresented in journalism....

COVID-19 Misinformation Playbook (2023)

This updated COVID-19 Misinformation Playbook from the Online News Association is designed to help journalists and newsrooms quickly pinpoint COVID-19 facts and COVID-19...

Career Day

Understanding Your Career Path to Know Your Worth

  • Leonor Ayala Polley
  • Sonali Kohli
  • Moderated by Hanaa Rifaey

As you look for new opportunities in digital media, it is important to take stock of where you’ve been, where you want to be and how you will get there. How do you see the arc...

A screenshot of a quote: "We are leaning into newsletters as a platform we have more control over. Social media engagement has really plummeted for us, so we are looking for ideas of how to stay present and continue serving audiences there given our limited capacity to adjust and adapt to social media changes."

Beyond Twitter and Meta: What’s next for social media

  • Shay Totten
  • Moderated by Hanaa Rifaey, Susan Gonzalez, Apryl Pilolli, Adriana Lacy, Meghan Murphy and Upasna Gautam

When Elon Musk completed his acquisition of Twitter at the end of October 2022, it signaled the end of the golden age of social media for news organizations. Meta had already...

Featured Contributors

Amy Webb

Founder and CEO, Future Today Institute

Versha Sharma

Editor-in-Chief, Teen Vogue

Ashley Alvarado

Vice President of Community Engagement and Strategic Initiatives, Southern California Public Radio

Fergus Bell

Founder & CEO, Fathm

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ONA Local is a global network of volunteer organizers hosting networking and training events for local journalism and technology communities. These collaborative and resource-sharing communities are essential to achieving ONA’s mission, connecting journalism, technology and innovation.