Newsletters
Texting To Your Audience
- David Cohn
- Katlyn Alo
The social channel that nobody’s talking about, mass texting, is a valuable tool to build close audience relationships and even generate revenue by reaching new audiences —...
Creating, Growing and Monetizing Effective Newsletters
- Luis Gomez
- Mike McPhate
- Hamish McKenzie
- Mandy Hofmockel
Get a handle on the mechanics of newsletters in this workshop covering sign-up forms, analytics reports and list cleanup, and learn how to refine your message to better match your...
Use Email Automation to Deliver Mini-Courses and Activate your Archives
- Ariana Rodriguez-Gitler
- Andrea Caumont
- Tanya Sichynsky
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Moderated by Dan Oshinsky
Learn how (and why) to distill your archives and content expertise into bite-sized email series that allow subscribers to learn at their own pace, and get tips, lessons learned,...
How Media Literacy Can Win You the Digital Subscription Race
- Luis Gomez
This event is possible through the support of Chorus by Vox Media Presenter: Luis Gomez is a digital journalist and publisher of the CA//MEDIA//JOBS Newsletter. A new reader found...
Email as a Driver of Innovation and Loyalty (Yes, Email)
- Eva Scazzero
- Dheerja Kaur
- Roy Schwartz
Believe it or not, emails can and should be great products that anchor and engender reader loyalty. By setting high expectations and productively managing engagement...
Converting Subscribers with Newsletters
- Elisabeth Goodridge
- Scott Adams
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Moderated by Kim Fox
The renaissance in newsletters over the past couple of years has brought more attention to newsroom products, often with the happy benefit of driving more subscriptions. We’ll...
How many newsletters do you need?
Many organizations are trying to reach a range of audiences – with different interests who like different types of content. We know that email newsletters are effective in...
Product Managing Your Newsletter
- Millie Tran
- Greg Galant
If you’re looking to launch a newsletter or tweak yours to help meet a more targeted user base, we're here to help. Two experts will discuss what it takes to create a great...