Insights: Revenue and Engagement
Growing Your News Product from Scratch
- Anika Anand
- James Mirtle
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Moderated by David Skok
Launching a new media product takes grit, rapidly developing a relationship with an audience, and the ability to learn and adapt to their needs quickly. We’ve gathered...
Getting Beneath the Surface of Your Analytics
- Brittany Grant
- Ashish Patel
- Sonali Verma
You know the basics: clicks, shares and attention. They’re important for a baseline check and usually the requested figures from advertisers. We’ll discuss these (inescapable)...
Converting Subscribers with Newsletters
- Elisabeth Goodridge
- Scott Adams
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Moderated by Kim Fox
The renaissance in newsletters over the past couple of years has brought more attention to newsroom products, often with the happy benefit of driving more subscriptions. We’ll...
Where Editorial Voice Fuels Growth Strategy
- Britt Aboutaleb
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Moderated by Mathew Ingram
Vox Media has been at the forefront of digital experimentation since their launch. Their range of vertical coverage connects with a variety of communities around food, sports,...
Retention: Are Subscribers Finding Value?
- David Grant
- T.J. Ortenzi
- Megha Satyanarayana
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Moderated by Angela Pacienza
Many newsrooms have made a successful push for subscriber or member growth in the past few years and are now turning to retention issues. How do we measure whether those buying in...
Blockchain Technology for Sustainable Journalism
- Daniel Sieberg
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Moderated by Alexandra Posadzki
Blockchain technology – which powers cryptocurrencies like Bitcoin, but also powers the likes of Ethereum, which allows for building decentralized apps – holds promise for...
Fostering Needed Conversations
- Sarah Alvarez
- Stephanie Brown
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Moderated by Sara Catania
In any community, difficult conversations need to be addressed, and news media are increasingly seen as a place to foster dialogue in a productive way. We’ll cover the...
Creating Value With Memberships
- Jeanette Ageson
- Anita Li
- Heidi Strom Moon
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Moderated by Gonzalo del Peon
Memberships offer a unique value proposition: rather than a straight pay-for-content play, they seek to create an online community people pay to join, with the understanding that...
News as a Community Conversation
- Ariana Tobin
- Jessica Best
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Moderated by Lindsey Wiebe
With a renewed focus on subscribers or members, mamy newsrooms are seeking to redefine their relationship with their community. Newsrooms large and small are developing new...