Insights: Revenue and Engagement
Retention: Are Subscribers Finding Value?
- David Grant
- T.J. Ortenzi
- Megha Satyanarayana
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Moderated by Angela Pacienza
Many newsrooms have made a successful push for subscriber or member growth in the past few years and are now turning to retention issues. How do we measure whether those buying in...
Blockchain Technology for Sustainable Journalism
- Daniel Sieberg
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Moderated by Alexandra Posadzki
Blockchain technology – which powers cryptocurrencies like Bitcoin, but also powers the likes of Ethereum, which allows for building decentralized apps – holds promise for...
Fostering Needed Conversations
- Sarah Alvarez
- Stephanie Brown
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Moderated by Sara Catania
In any community, difficult conversations need to be addressed, and news media are increasingly seen as a place to foster dialogue in a productive way. We’ll cover the...
Creating Value With Memberships
- Jeanette Ageson
- Anita Li
- Heidi Strom Moon
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Moderated by Gonzalo del Peon
Memberships offer a unique value proposition: rather than a straight pay-for-content play, they seek to create an online community people pay to join, with the understanding that...
News as a Community Conversation
- Ariana Tobin
- Jessica Best
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Moderated by Lindsey Wiebe
With a renewed focus on subscribers or members, mamy newsrooms are seeking to redefine their relationship with their community. Newsrooms large and small are developing new...
Events With an Editorial Lens
- Ariel Burkett
- Agnes Varnum
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Moderated by Celeste LeCompte
Events are rapidly proving to be a viable revenue stream for newsrooms large and small. We’ll look at a variety of event models and sizes, while keeping editorial parameters in...
Seeking Growth in an International Audience
- Christian Oliver
- Millie Tran
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Moderated by Jessica Murphy
As newsrooms continue to seek new audiences to engage with their reporting, many are finding opportunities beyond their home country. We’ll look at opportunities for...
Growing Your News Product from Scratch
- Anika Anand
- James Mirtle
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Moderated by David Skok
Launching a new media product takes grit, rapidly developing a relationship with an audience, and the ability to learn and adapt to their needs quickly. We’ve gathered...
Getting Beneath the Surface of Your Analytics
- Brittany Grant
- Ashish Patel
- Sonali Verma
You know the basics: clicks, shares and attention. They’re important for a baseline check and usually the requested figures from advertisers. We’ll discuss these (inescapable)...