Converting Subscribers with Newsletters

Presented at Insights: Revenue and Engagement
May 10, 2018
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The renaissance in newsletters over the past couple of years has brought more attention to newsroom products, often with the happy benefit of driving more subscriptions. We’ll take a look at the funnel for encouraging people to sign up to a newsletter and eventually earning those subscription dollars.

Featuring

Elisabeth Goodridge
Editorial Director, The New York Times
Scott Adams
Director digital subscription product development, The Globe and Mail
Kim Fox
Managing Editor, Audience, Cal Matters
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