Growing Your News Product from Scratch

Presented at Insights: Revenue and Engagement
May 10, 2018
More from this event →

Launching a new media product takes grit, rapidly developing a relationship with an audience, and the ability to learn and adapt to their needs quickly. We’ve gathered entrepreneurs from some of the most exciting initiatives from the past few years – some that aren’t even public yet – to share their tips on what it takes to make a product launch successful.


Featuring

Anika Anand
Storytelling director, WhereBy.Us
James Mirtle
VP, Canada / NHL operations, The Athletic
David Skok
CEO and Editor-in-Chief, Intrepid Media
Social Conversation

Related Resources

Insights: Revenue and Engagement

Getting Beneath the Surface of Your Analytics

  • Brittany Grant
  • Ashish Patel
  • Sonali Verma

You know the basics: clicks, shares and attention. They’re important for a baseline check and usually the requested figures from advertisers. We’ll discuss these (inescapable)...

Insights: Revenue and Engagement

Converting Subscribers with Newsletters

  • Elisabeth Goodridge
  • Scott Adams
  • Moderated by Kim Fox

The renaissance in newsletters over the past couple of years has brought more attention to newsroom products, often with the happy benefit of driving more subscriptions. We’ll...

Insights: Revenue and Engagement

Where Editorial Voice Fuels Growth Strategy

  • Britt Aboutaleb
  • Moderated by Mathew Ingram

Vox Media has been at the forefront of digital experimentation since their launch. Their range of vertical coverage connects with a variety of communities around food, sports,...