Audience Engagement
Make FOIA Work: Participatory Design Field Guide
Can journalists employ Freedom of Information Act requests to meaningfully engage communities in dialogue about issues that matter to them? How might FOIA, data, and information...
Rebekah Monson on Email Newsletters
- Rebekah Monson
From the 2019 Accelerate: Local News Summit in Denver, Colorado, WhereByUs’ Rebekah Monson presents on Email Newsletters
Sandra Clark on Audience Engagement in Local News
- Sandra Clark
From the 2019 Accelerate: Local News Summit in Denver, Colorado, WHYY’s Sandra Clark presents on Local News Audience Engagement
Misinformation Midterms? Understanding the Anatomy of Online Smears and Conspiracies
Will false information sway the 2018 midterms? Learn how misinformation campaigns and hoaxes are created and spread across social platforms from Storyful journalists in this...
How CrowdTangle Is Transforming Local Newsrooms
- Brandon Silverman
CrowdTangle is helping publishers redefine their digital strategy and bring innovation into the newsroom. In this session, CrowdTangle Co-Founder and CEO Brandon Silverman will...
How’s My Story Doing? Custom Analytics and Empowered Local Newsrooms
- Kim Fox
- Sharon Chan
- Josh Hart
- Patrick Kerkstra
News needs more than pageview data to understand what audiences are willing to pay for. In new, distinct approaches, The Seattle Times and The Philadelphia Inquirer have built...
Beyond Facebook: How to Survive and Thrive After Newsfeed Changes
- Meena Thiruvengadam
- Sari Zeidler
- Bobby Blanchard
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Moderated by John Levitt
When you rely on Google and Facebook for traffic, you are at serious risk when the algorithm changes, especially when it suddenly moves to deprioritize news. Newsrooms can hedge...
How to Please Every Platform and Make Video Distribution Work
- Ashley Codianni
- Andrew Springer
- Nadine Ajaka
Balancing servicing your own platform against the massive global audiences promised by Facebook Watch, Snapchat, Apple News, YouTube, Twitter, et. al., is the fundamental...
Email as a Driver of Innovation and Loyalty (Yes, Email)
- Eva Scazzero
- Dheerja Kaur
- Roy Schwartz
Believe it or not, emails can and should be great products that anchor and engender reader loyalty. By setting high expectations and productively managing engagement...