Audience Engagement

The title slide for this video has a navy blue background and white concentric half circles on the right, reflecting ONA branding.

Simplify and Contextualize Your Audience Data with Metrics for News

  • Erin Lebar
  • Elizabeth Couch
  • Moderated by Liz Worthington

Does this sound familiar? You’re writing about something important and it’s not getting the reader attention you had hoped. You begin asking yourself: Can we do something...

ONA23 Livestream image capture of speaker Nicolette Scott and the title screen of her slide deck, reading "Optimizing Your News Experience on YouTube Shorts." The ONA23 logo is in the lower right corner.

YouTube News Shorts Workshop

  • Nicolette Scott

Learn how to optimize your news experience and tell your stories on YouTube Shorts. We’ll discuss vertical video case studies and short content inspiration. This session was...

A screenshot of a quote: "We are leaning into newsletters as a platform we have more control over. Social media engagement has really plummeted for us, so we are looking for ideas of how to stay present and continue serving audiences there given our limited capacity to adjust and adapt to social media changes."

Beyond Twitter and Meta: What’s next for social media

  • Shay Totten
  • Moderated by Hanaa Rifaey, Susan Gonzalez, Apryl Pilolli, Adriana Lacy, Meghan Murphy and Upasna Gautam

When Elon Musk completed his acquisition of Twitter at the end of October 2022, it signaled the end of the golden age of social media for news organizations. Meta had already...

ONA22 Build a Visual-First Strategy for Immediate Audience Engagement

Build a Visual-First Strategy for Immediate Audience Engagement

  • Elodie Mailliet Storm
  • Martin do Nascimento
  • Michelle Kanaar

Photojournalism drives reader engagement. Research shows that on average an audience will read 50% of a story but will look at all photo and video content. In addition, strong...

ONA22 Walk In Someone Else's News: Is Reading Across the Spectrum Good for Democracy & Your Bottom Line?

Walk in Someone Else’s News: Is Reading Across the Spectrum Good for Democracy & Your Bottom Line?

  • Curtis Bram
  • Courtney Hurley

Despite its societal impact and significant work being done to understand it, there are few practical solutions addressing the root of political polarization. This archived...

ONA22 Clips or It Didn't Happen

Clips or It Didn’t Happen — Delivering the News with Viral Video

  • Aaron Rupar
  • Moderated by Rakesh Agrawal

Increasingly, members of the public are consuming news by engaging with video clips shared online. Video clips provide visual proof of what is happening and, when shared online,...

ONA22 Are You Really Covering Your Whole Community? (And Ways You Can Make Sure You Are)

Are You Really Covering Your Whole Community? (And Ways You Can Make Sure You Are)

  • Tim Wolff
  • Lynn Walsh
  • Apryl Pilolli

How much of your community is your newsroom really covering? This archived session from ONA22 explores how newsrooms can struggle with reaching sections of their communities and...

ONA22 Newsletters as Product and Journalism

Newsletters as Product and Journalism

  • Tess Jeffers
  • Robin Kwong
  • Leigh Kamping-Carder

Newsletters are undergoing a renaissance in popularity, but managing a newsletter team successfully remains a challenge for news organizations amid competition from independent...

ONA22 The Power of Online Communities: How To Cultivate a Loyal and Engaged Audience

The Power of Online Communities: How To Cultivate a Loyal and Engaged Audience

  • Gabriel Sands
  • Angel Mendoza

Whether you’re on a hyper-specific beat or covering a broad remit, this archived session from ONA22 offers examples and best practices to teach you how online communities...