Audience Engagement
CrowdTangle Trends Report: How Is Local News Performing on Facebook in 2019?
- Amber Burgess
- Emily Ristow
- Heather Ciras
- Glen Hale
This event is presented by Facebook Be the first to see CrowdTangle’s U.S. Local News Trends Report, an analysis of how local news is performing on Facebook so far in 2019. This...
Lessons From the Instagram Local News Fellowship
- Devin Smith
- Elaine Vydra
- Emily Dunn
- Grace Lett
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Moderated by Nico Gendron
This event is presented by Facebook In June 2019, Instagram and the Missouri School of Journalism kicked off the Instagram Local News Fellowship placing three of the journalism...
#TwitterForNews: An Inside Look
This event is presented by Twitter Twitter is the first place people turn to see what’s happening in their world. Join us to hear about the latest Twitter tools and features,...
Whose Local News? Online Avenues to Trust With Diverse Audiences
- Mukhtar Ibrahim
- Priscilla Villarreal
- Brenda Murphy
- Rocio Tirado
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Moderated by Daniela Gerson
Three innovating digital newsrooms share how they are connecting with communities that local news outlets were failing to reach. Their techniques include viral live video, SMS and...
Editorial Experiments to Develop and Refine Your Digital Audience Strategy
- Everdeen Mason
Content creation and audience strategy should go hand in hand, but in many newsrooms, audience has an afterthought when deciding what stories to pursue and how to pursue them....
The Readers You Have Or the Readers You Want?
- Andrew Losowsky
- Lilah Raptopoulos
- Ashley Alvarado
Few publications can honestly claim that they are reaching their ideal readership, but a major focus of all audience teams is giving your readers more of what they want. Attend...
How to Make Facebook Work for Your Local Newsroom
- Alyssa Passeggio
- Elaine Piniat
- Emily Ristow
Local news is definitionally what communities want and need to see, and this workshop from editors and directors at three local news institutions is how to hack social analytics...
Building Trust: Newsroom Tools for the “Fake News” Era
- Talia Stroud
- Joy Mayer
- Sally Lehrman
- Ashley Alvarado
In a “fake news” era, audience trust is difficult to earn but fundamental to success. Join this masterclass to learn about emerging research and practices from experts in the...
Reddit: The Highly-Engaging Content Source That You May Be Overlooking
- Gabriel Sands
- Haley Correll
- Alexandra Ptachick
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Moderated by Anna Kim
Reddit’s 100k+ topic-oriented communities are a tremendously broad and deep resource for anyone sourcing stories, but can be frustratingly labyrinthian for the uninitiated. This...