Audience Engagement
Build a Visual-First Strategy for Immediate Audience Engagement
- Elodie Mailliet Storm
- Martin do Nascimento
- Michelle Kanaar
Photojournalism drives reader engagement. Research shows that on average an audience will read 50% of a story but will look at all photo and video content. In addition, strong...
Walk in Someone Else’s News: Is Reading Across the Spectrum Good for Democracy & Your Bottom Line?
- Curtis Bram
- Courtney Hurley
Despite its societal impact and significant work being done to understand it, there are few practical solutions addressing the root of political polarization. This archived...
Clips or It Didn’t Happen — Delivering the News with Viral Video
- Aaron Rupar
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Moderated by Rakesh Agrawal
Increasingly, members of the public are consuming news by engaging with video clips shared online. Video clips provide visual proof of what is happening and, when shared online,...
Are You Really Covering Your Whole Community? (And Ways You Can Make Sure You Are)
- Tim Wolff
- Lynn Walsh
- Apryl Pilolli
How much of your community is your newsroom really covering? This archived session from ONA22 explores how newsrooms can struggle with reaching sections of their communities and...
Newsletters as Product and Journalism
- Tess Jeffers
- Robin Kwong
- Leigh Kamping-Carder
Newsletters are undergoing a renaissance in popularity, but managing a newsletter team successfully remains a challenge for news organizations amid competition from independent...
The Power of Online Communities: How To Cultivate a Loyal and Engaged Audience
- Gabriel Sands
- Angel Mendoza
Whether you’re on a hyper-specific beat or covering a broad remit, this archived session from ONA22 offers examples and best practices to teach you how online communities...
Syndication Without Tears: Best Practices in a Distributed World
- Bernie Davis
- Isaac Teich
- Ian Kennedy
- Emily Brown
In a post-social world, reaching new readers on news platforms is an essential tool for growing audience and revenue. This archived session from ONA22 utilizes real-world...
Multiplatform Storytelling 101
- Susan Carpenter
- Erisa Nakano
- Hailey Kunz
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Moderated by Kate Cagle
How do you tell a story that hooks your audience no matter the platform? What are the best practices for translating your content from TV to social media to mobile and beyond?...
Opportunities for Winning Gen Z and Millennial Audiences
- Najja Parker
- Allison Shirk
- Felicia Mello
- Mary Kelli Palka
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Moderated by Elite Truong
What do news consumers ages 16 to 40 want? The news habits and attitudes of this age group show opportunities for news organizations to expand and diversify their audiences. A...