Audience Engagement
Clips or It Didn’t Happen — Delivering the News with Viral Video
- Aaron Rupar
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Moderated by Rakesh Agrawal
Increasingly, members of the public are consuming news by engaging with video clips shared online. Video clips provide visual proof of what is happening and, when shared online,...
Staying Ahead of the Curve: Top Trends Influencing the Digital Publishing Industry
While most publishers rate subscriptions as their number one priority in 2022, it is critical for newsrooms to think beyond the traditional models to attract and retain their...
#TwitterForNews: Beyond 280 Characters
- Eric Zuckerman
- Tony Haile
- Felecia Wellington
- Matt Adams
Join us to hear about the latest tools and features Twitter is building to help journalists and publishers grow, monetize and engage their audience. Learn about Twitter’s...
Mythbusters: Dispelling Common Misconceptions About Mobile Readers
- Jodi Donner
- Genie Ko
- Brenna Crosby
There are many common misconceptions about mobile audiences: they don’t engage with longform journalism; they like “sugar rush” content; and they are not loyal readers. Join...
2020 State of Digital Publishing Market Report
- Jonny Kaldor
Where are we now and what does the future hold? As the digital publishing platform provider for hundreds of news media brands, we’re creating a comprehensive industry report...
How Crosswords and Other Puzzles Can Create More Loyal Readers (and Higher Revenue)
- John Temple
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Moderated by Hanaa Rifaey
Crosswords and other puzzles have been valued by print readers for generations. They can be even more valuable for online publications. The New York Times is an obvious example....
How Instagram Fellows Are Helping Transform Local Newsrooms
Meet three young journalists who spent their college break in local newsrooms across the country developing and implementing an Instagram strategy that supports each publisher’s...
How to Reach New Audiences and Develop Sustainable Revenue with SmartNews
- Jodi Donner
- Christopher Chung
- Angela Lunter
- Jennifer Polland
Join SmartNews and a few of its leading publisher partners to learn how organizations have grown their audience and revenue through the SmartView First program. We’ll discuss...
Using Insights From Past Events to Understand Reader Behaviors Leading Up to the 2020 Election
- Jill Nicholson
As the U.S. presidential election nears, it’s critical to understand the current traffic landscape and how today’s readers interact with content across various platforms and...