Audience Engagement

ONA20

2020 State of Digital Publishing Market Report

  • Jonny Kaldor

Where are we now and what does the future hold? As the digital publishing platform provider for hundreds of news media brands, we’re creating a comprehensive industry report...

ONA20

How Crosswords and Other Puzzles Can Create More Loyal Readers (and Higher Revenue)

  • John Temple
  • Moderated by Hanaa Rifaey

Crosswords and other puzzles have been valued by print readers for generations. They can be even more valuable for online publications. The New York Times is an obvious example....

ONA20

Using Insights From Past Events to Understand Reader Behaviors Leading Up to the 2020 Election

  • Jill Nicholson

As the U.S. presidential election nears, it’s critical to understand the current traffic landscape and how today’s readers interact with content across various platforms and...

ONA20

How to Reach New Audiences and Develop Sustainable Revenue with SmartNews

  • Jodi Donner
  • Christopher Chung
  • Angela Lunter
  • Jennifer Polland

Join SmartNews and a few of its leading publisher partners to learn how organizations have grown their audience and revenue through the SmartView First program. We’ll discuss...

ONA20

How Instagram Fellows Are Helping Transform Local Newsrooms

Meet three young journalists who spent their college break in local newsrooms across the country developing and implementing an Instagram strategy that supports each publisher’s...

ONA19

Editorial Experiments to Develop and Refine Your Digital Audience Strategy

  • Everdeen Mason

Content creation and audience strategy should go hand in hand, but in many newsrooms, audience has an afterthought when deciding what stories to pursue and how to pursue them....

ONA19

The Readers You Have Or the Readers You Want?

  • Andrew Losowsky
  • Lilah Raptopoulos
  • Ashley Alvarado

Few publications can honestly claim that they are reaching their ideal readership, but a major focus of all audience teams is giving your readers more of what they want. Attend...

ONA19

How to Make Facebook Work for Your Local Newsroom

  • Alyssa Passeggio
  • Elaine Piniat
  • Emily Ristow

Local news is definitionally what communities want and need to see, and this workshop from editors and directors at three local news institutions is how to hack social analytics...

ONA19

Building Trust: Newsroom Tools for the “Fake News” Era

  • Talia Stroud
  • Joy Mayer
  • Sally Lehrman
  • Ashley Alvarado

In a “fake news” era, audience trust is difficult to earn but fundamental to success. Join this masterclass to learn about emerging research and practices from experts in the...