Audience Engagement

Make FOIA Work: Participatory Design Field Guide

Can journalists employ Freedom of Information Act requests to meaningfully engage communities in dialogue about issues that matter to them? How might FOIA, data, and information...

Accelerate: Local News

Rebekah Monson on Email Newsletters

  • Rebekah Monson

From the 2019 Accelerate: Local News Summit in Denver, Colorado, WhereByUs’ Rebekah Monson presents on Email Newsletters

Accelerate: Local News

Sandra Clark on Audience Engagement in Local News

  • Sandra Clark

From the 2019 Accelerate: Local News Summit in Denver, Colorado, WHYY’s Sandra Clark presents on Local News Audience Engagement

ONA18

Misinformation Midterms? Understanding the Anatomy of Online Smears and Conspiracies

Will false information sway the 2018 midterms? Learn how misinformation campaigns and hoaxes are created and spread across social platforms from Storyful journalists in this...

ONA18

How CrowdTangle Is Transforming Local Newsrooms

  • Brandon Silverman

CrowdTangle is helping publishers redefine their digital strategy and bring innovation into the newsroom. In this session, CrowdTangle Co-Founder and CEO Brandon Silverman will...

ONA18

How’s My Story Doing? Custom Analytics and Empowered Local Newsrooms

  • Kim Fox
  • Sharon Chan
  • Josh Hart
  • Patrick Kerkstra

News needs more than pageview data to understand what audiences are willing to pay for. In new, distinct approaches, The Seattle Times and The Philadelphia Inquirer have built...

ONA18

Beyond Facebook: How to Survive and Thrive After Newsfeed Changes

  • Meena Thiruvengadam
  • Sari Zeidler
  • Bobby Blanchard
  • Moderated by John Levitt

When you rely on Google and Facebook for traffic, you are at serious risk when the algorithm changes, especially when it suddenly moves to deprioritize news. Newsrooms can hedge...

ONA18

How to Please Every Platform and Make Video Distribution Work

  • Ashley Codianni
  • Andrew Springer
  • Nadine Ajaka

Balancing servicing your own platform against the massive global audiences promised by Facebook Watch, Snapchat, Apple News, YouTube, Twitter, et. al., is the fundamental...

ONA18

Email as a Driver of Innovation and Loyalty (Yes, Email)

  • Eva Scazzero
  • Dheerja Kaur
  • Roy Schwartz

Believe it or not, emails can and should be great products that anchor and engender reader loyalty. By setting high expectations and productively managing engagement...