Audience Engagement

ONA19

Editorial Experiments to Develop and Refine Your Digital Audience Strategy

  • Everdeen Mason

Content creation and audience strategy should go hand in hand, but in many newsrooms, audience has an afterthought when deciding what stories to pursue and how to pursue them....

ONA19

The Readers You Have Or the Readers You Want?

  • Andrew Losowsky
  • Lilah Raptopoulos
  • Ashley Alvarado

Few publications can honestly claim that they are reaching their ideal readership, but a major focus of all audience teams is giving your readers more of what they want. Attend...

ONA19

How to Make Facebook Work for Your Local Newsroom

  • Alyssa Passeggio
  • Elaine Piniat
  • Emily Ristow

Local news is definitionally what communities want and need to see, and this workshop from editors and directors at three local news institutions is how to hack social analytics...

ONA19

Building Trust: Newsroom Tools for the “Fake News” Era

  • Talia Stroud
  • Joy Mayer
  • Sally Lehrman
  • Ashley Alvarado

In a “fake news” era, audience trust is difficult to earn but fundamental to success. Join this masterclass to learn about emerging research and practices from experts in the...

ONA19

Reddit: The Highly-Engaging Content Source That You May Be Overlooking

  • Gabriel Sands
  • Haley Correll
  • Alexandra Ptachick
  • Moderated by Anna Kim

Reddit’s 100k+ topic-oriented communities are a tremendously broad and deep resource for anyone sourcing stories, but can be frustratingly labyrinthian for the uninitiated. This...

ONA19

Breaking Down Revenue Growth: User Engagement and Subscription Management

  • Paul Herron
  • Ray Ostor
  • Leigh Adams

Calling all publishers and media professionals: Looking to boost engagement, subscriptions and retention rates on your domains? Join industry experts for a workshop hosted by...

ONA19

How Instagram Stories Helped Us to Double Traffic and Engage Audience

This event is possible through the support of Chorus by Vox Media Presenter: Franak Viačorka is a digital media strategist for U.S. Agency for Global Media and a Vice President...

ONA19

Funnel from Top-to-Bottom: Six Key Trends in Audience Engagement

  • Josh Schwartz

This event is presented by Chartbeat Anchoring the news industry’s move toward reader revenue is an equally dynamic shift in reader behavior – a shift that has implications...

ONA19

Texting To Your Audience

  • David Cohn
  • Katlyn Alo

The social channel that nobody’s talking about, mass texting, is a valuable tool to build close audience relationships and even generate revenue by reaching new audiences —...