Audience Engagement

Accelerate: Local News

Rebekah Monson on Email Newsletters

  • Rebekah Monson

From the 2019 Accelerate: Local News Summit in Denver, Colorado, WhereByUs’ Rebekah Monson presents on Email Newsletters

Accelerate: Local News

Sandra Clark on Audience Engagement in Local News

  • Sandra Clark

From the 2019 Accelerate: Local News Summit in Denver, Colorado, WHYY’s Sandra Clark presents on Local News Audience Engagement

ONA18

Beyond Facebook: How to Survive and Thrive After Newsfeed Changes

  • Meena Thiruvengadam
  • Sari Zeidler
  • Bobby Blanchard
  • Moderated by John Levitt

When you rely on Google and Facebook for traffic, you are at serious risk when the algorithm changes, especially when it suddenly moves to deprioritize news. Newsrooms can hedge...

ONA18

How to Please Every Platform and Make Video Distribution Work

  • Ashley Codianni
  • Andrew Springer
  • Nadine Ajaka

Balancing servicing your own platform against the massive global audiences promised by Facebook Watch, Snapchat, Apple News, YouTube, Twitter, et. al., is the fundamental...

ONA18

Email as a Driver of Innovation and Loyalty (Yes, Email)

  • Eva Scazzero
  • Dheerja Kaur
  • Roy Schwartz

Believe it or not, emails can and should be great products that anchor and engender reader loyalty. By setting high expectations and productively managing engagement...

ONA18

How Facebook is Going for Local News

  • Sarah Whitmire
  • Anthony Quintano
  • Cal Lundmark
  • Kurt Gessler

In early 2018, Facebook made a series of large-scale changes to its Newsfeed and to the system used to track these changes, sending shockwaves through the news industry. By...

ONA18

Beyond Audiograms: Audience Engagement in Podcasting

  • Alex Laughlin
  • Brianne O'Brien
  • Ashley Alvarado
  • Byard Duncan

Audience communities are as unique as the audio products they are built around, and engagement strategies can and should reflect that diversity. From social metrics to SMS chat...

ONA18

Global State of Reader Engagement

  • Josh Schwartz

Chartbeat’s Data Science Chief, Josh Schwartz, offers new research into rich, global, aggregate data speaking to year-on-year trends as they relate to platforms, devices,...

ONA18

Alerts, Apps and Algorithms: Loyalty in a Mobile-First World

  • Coleen O’Lear
  • Emily Ingram
  • Nathalie Malinarich
  • Mark Alford
  • Moderated by Emily Bell

The best audiences are those that are engaged across multiple platforms. In what is rapidly becoming a mobile-first world, news aggregators, push alerts and various algorithms are ...