Syndication Without Tears: Best Practices in a Distributed World

Presented at ONA22
September 22, 2022
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In a post-social world, reaching new readers on news platforms is an essential tool for growing audience and revenue. This archived session from ONA22 utilizes real-world publisher examples, research and data to highlight simple ways publishers can find engaged readers and drive sustainable growth.

USA TODAY’s Emily Brown joins the conversation, sharing examples of how her digital platforms team works directly with syndication partners to highlight breaking news, features, and local stories from around the Gannett network.

This session was designed for:

  • Editors and audience development teams looking to better understand how to grow their audience within news platforms and how to optimize their content within an algorithmic setting
  • Technologists, business managers and data strategists building, managing, and optimizing RSS feeds that are distributed to news platforms


Bernie Davis
Executive Director of Media Business Development, SmartNews
Isaac Teich
Partner Relations, SmartNews
Ian Kennedy
Director, Media Operations, SmartNews
Emily Brown
Managing Editor, Platforms and Programming, USA Today
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