AI has transformed our ability to improve our content discoverability, therefore deriving deeper insights and increased accuracy. However, not all AI solutions are right for your organization. A thorough analysis … Learn about this subject.
#TwitterForNews: Beyond 280 Characters
Join us to hear about the latest tools and features Twitter is building to help journalists and publishers grow, monetize and engage their audience. Learn about Twitter’s longform content strategy … Learn about this subject.
Driving Revenue Through Social
Branded content is a valuable tool for both advertisers and publishers. For advertisers, it provides a unique way to connect with desired audiences. For publishers, it can be used to … Learn about this subject.
Building Live Journalism for Digital and In-Person Audiences
Join editors from The Wall Street Journal’s live journalism team for an inside look at developing engaging, newsmaking live events for hybrid audiences. The Journal’s live journalism portfolio spans multi-day … Learn about this subject.
Local Journalism: Building a Business of Trust Through Collaboration For a Sustainable Model
In this sampling of Knight Foundation’s Informed & Engaged show, we discuss models for successful approaches to local news and community-serving journalism. These two episodes of I&E compare two very different organizations … Learn about this subject.
Mythbusters: Dispelling Common Misconceptions About Mobile Readers
There are many common misconceptions about mobile audiences: they don’t engage with longform journalism; they like “sugar rush” content; and they are not loyal readers. Join SmartNews in a data-driven … Learn about this subject.
New Google Tools for Journalists
Learn about some of Google’s new tools for journalists, including Pinpoint, to help with audio transcription and analyzing large amounts of documents; Timelapse in Google Earth; and Jamboard for remote collaboration. We also present new features … Learn about this subject.
Design Once, Publish Everywhere: How to Accelerate and Elevate Your Newsletters, Social Media, Video and More
Change is the only certainty in this news environment. Every day you must meet the news moment with speed, ease and creativity, all while driving deeper audience engagement. Cue, Canva: … Learn about this subject.
What Do Users Want? New Insights From Qualitative Research By The Trust Project
Emotion and trust in news are tightly linked, and not necessarily in ways we might expect. Learn from the Trust Project’s latest research on its 8 Trust Indicators, which show … Learn about this subject.
Why Real-Time Centric Analytics Failed News
Breaking the addiction to real-time analytics has never been easier — especially if you’re under pressure to monotonously iterate and explore new business models and are lost in a sea … Learn about this subject.