The Power of Online Communities: How To Cultivate a Loyal and Engaged Audience

Presented at ONA22
September 23, 2022
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Whether you’re on a hyper-specific beat or covering a broad remit, this archived session from ONA22 offers examples and best practices to teach you how online communities self-organize and function to successfully engage and how news organizations to successfully interact and cultivate fruitful relationships with them.

This session was designed for:

  • Journalists who are looking to leverage online communities for their own reporting, either as a source orf distribution point.
  • Audience development folks who are looking to develop newsroom-wide strategies for successful community-focused interaction.
  • Social media editors who have struggled to create a playbook on how to interact with online communities.

The ONA Midway is home to curated programming, such as this session, featuring topics at the intersection of tech and media. These sessions highlight topics of importance to the ONA community and feature experts offering perspectives from both inside and outside of the global newsroom. Learn more about how Midway Programming is organized at the annual conference here.


Gabriel Sands
Senior Partnerships Manager, News, Reddit
Angel Mendoza
Social Media Editor, Reddit, The Washington Post
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