Revenue

Accelerate: Local News

Sharon Chan on Digital Subscriptions

  • Sharon Chan

From the 2019 Accelerate: Local News Summit in Denver, Colorado, The Seattle Times’ Sharon Chan presents on Digital Subscriptions

ONA18

Rethinking Ads: Build Trust and Stop Pissing Off Your Readers

  • Tom Cheredar
  • Hena Elahi
  • Moderated by Brittany Grant

Publications have a love-hate relationship with ads. On the one hand, they bring in money. On the other hand, they can be intrusive to and distracting for the reader experience....

ONA18

Why It’s Critical for Your Business and Editorial Sides to Collaborate — and How to Do It Ethically and Effectively

  • Janine Warner
  • Amanda Barrett
  • Austin Smith
  • Anna Nirmala
  • Moderated by Celeste LeCompte

Whether you come from a big, well-resourced newsroom or are operating on a shoestring budget, it should be a priority for the business and editorial sides of your outlet to find...

ONA18

Membership Has Its Benefits

Membership models are as diverse as the organizations that use them, with plenty of experimentation in recent years. We’ll gather journalists leading for-profit, non-profit and...

ONA18

Advise, Explain, Engage: Grow Membership and Build Loyalty with a Successful Column

  • Alex Samuels
  • Evan Mackinder
  • D. Patrick Rodgers

A successful column – like Slate’s Dear Prudence, the Advice King at the Nashville Scene or the Texas Tribune’s Texplainer – can be a simple but powerful centerpiece of an ...

ONA18

Meet Me IRL

  • Alexandra Smith
  • Agnes Varnum

Events are powerful engagement tools, and for some organizations, essential revenue streams — but we’ve been operating without good information on events for years. Emerging...

ONA18

Table Stakes: Getting into the Game of Digital-First Local News

  • Moderated by Doug Smith

The Knight-Lenfest-Temple Newsroom Initiative, popularly known as “Table Stakes,” has fostered transformative change to a digital-first mindset in local legacy newsrooms....

ONA18

Subscriptions, Metrics and the Newsroom: How Journalists are Getting Involved

  • Amanda Wilkins
  • Mark Francescutti
  • Pedro Burgos
  • Moderated by Gwen Vargo

As local and regional publishers transition to paywalls, introducing conversion data metrics into decisions made throughout those organizations, and understanding what those...

Insights: Revenue and Engagement

Retention: Are Subscribers Finding Value?

  • David Grant
  • T.J. Ortenzi
  • Megha Satyanarayana
  • Moderated by Angela Pacienza

Many newsrooms have made a successful push for subscriber or member growth in the past few years and are now turning to retention issues. How do we measure whether those buying in...