Revenue

ONA19

New Iterations in News Philanthropy

  • Annie Madonia
  • Alice Rhee
  • Richard Wagoner
  • Rodney Gibbs
  • Moderated by Alison Go

While philanthropic giving has long been a part of our news infrastructure, recent iterations present new experiments and proposed new models for funding journalism. We’ll hear...

ONA19

Getting People to Pay for Local News Online

  • Christine Taylor
  • Audrey Cooper
  • Edward Malthouse
  • Moderated by Tim Franklin

Going beyond page views and duration, analysts with Northwestern’s Medill School delved into reader and subscriber behavior data from 16 news markets large and small and will...

ONA19

News Events with Margaret Low of The Atlantic

  • Margaret Low
  • Moderated by Jim Brady

Join AtlanticLive President Margaret Low for this fireside chat on developing dynamic and valuable public events. From large-scale, multi-day affairs like The Atlantic Festival...

ONA19

Locally Sourced Reporting: Are Americans Missing Out?

  • Chelsea Brasted
  • Amy Mitchell
  • Beau Tidwell
  • Moderated by Sherry Chisenhall

Presenting findings from a new and unusually large Pew Research Center survey of 35,000 Americans, local news leader panellists will join a lead author of the study to discuss how...

ONA19

The Readers You Have Or the Readers You Want?

  • Andrew Losowsky
  • Lilah Raptopoulos
  • Ashley Alvarado

Few publications can honestly claim that they are reaching their ideal readership, but a major focus of all audience teams is giving your readers more of what they want. Attend...

ONA19

Creating, Growing and Monetizing Effective Newsletters

  • Luis Gomez
  • Mike McPhate
  • Hamish McKenzie
  • Mandy Hofmockel

Get a handle on the mechanics of newsletters in this workshop covering sign-up forms, analytics reports and list cleanup, and learn how to refine your message to better match your...

ONA19

Real Life Local News Revenue Experiments (That Aren’t Advertising)

  • David Cohn
  • Christopher Wink
  • Kim Bui
  • André Natta

The myriad and manifest funding challenges facing local news won’t be resolved by the whims of the big global brands or via incremental tweaks to an old advertising model, but...

ONA19

Breaking Down Revenue Growth: User Engagement and Subscription Management

  • Paul Herron
  • Ray Ostor
  • Leigh Adams

Calling all publishers and media professionals: Looking to boost engagement, subscriptions and retention rates on your domains? Join industry experts for a workshop hosted by...

ONA19

A Journalist’s Guide to How Newsrooms Generate Revenue

This event is possible through the support of Chorus by Vox Media Presenter: Apryl Pilolli is a social and digital marketing expert with more than 20 years of experience in the...