Revenue

ONA19

How Media Literacy Can Win You the Digital Subscription Race

  • Luis Gomez

This event is possible through the support of Chorus by Vox Media Presenter: Luis Gomez is a digital journalist and publisher of the CA//MEDIA//JOBS Newsletter. A new reader found...

ONA19

SmartNews, Flipboard, Apple News and More: Navigating the Third-Party Traffic Landscape

  • Bernie Davis
  • Niketa Patel
  • Coleen OLear
  • Eric Barbera
  • Moderated by Meena Thiruvengadam

Attendees will learn all about the third-party news app landscape in this highly interactive session covering how best to understand the various sources of traffic and revenue...

ONA19

[Sponsored] Funnel from Top-to-Bottom: Six Key Trends in Audience Engagement

  • Josh Schwartz

This event is presented by Chartbeat Anchoring the news industry’s move toward reader revenue is an equally dynamic shift in reader behavior – a shift that has implications...

ONA19

New Iterations in News Philanthropy

  • Annie Madonia
  • Alice Rhee
  • Richard Wagoner
  • Rodney Gibbs
  • Moderated by Alison Go

While philanthropic giving has long been a part of our news infrastructure, recent iterations present new experiments and proposed new models for funding journalism. We’ll hear...

ONA19

Getting People to Pay for Local News Online

  • Christine Taylor
  • Audrey Cooper
  • Edward Malthouse
  • Moderated by Tim Franklin

Going beyond page views and duration, analysts with Northwestern’s Medill School delved into reader and subscriber behavior data from 16 news markets large and small and will...

ONA19

News Events with Margaret Low of The Atlantic

  • Margaret Low
  • Moderated by Jim Brady

Join AtlanticLive President Margaret Low for this fireside chat on developing dynamic and valuable public events. From large-scale, multi-day affairs like The Atlantic Festival...

ONA19

Locally Sourced Reporting: Are Americans Missing Out?

  • Chelsea Brasted
  • Amy Mitchell
  • Beau Tidwell
  • Moderated by Sherry Chisenhall

Presenting findings from a new and unusually large Pew Research Center survey of 35,000 Americans, local news leader panellists will join a lead author of the study to discuss how...

ONA19

The Readers You Have Or the Readers You Want?

  • Andrew Losowsky
  • Lilah Raptopoulos
  • Ashley Alvarado

Few publications can honestly claim that they are reaching their ideal readership, but a major focus of all audience teams is giving your readers more of what they want. Attend...

ONA19

Creating, Growing and Monetizing Effective Newsletters

  • Luis Gomez
  • Mike McPhate
  • Hamish McKenzie
  • Mandy Hofmockel

Get a handle on the mechanics of newsletters in this workshop covering sign-up forms, analytics reports and list cleanup, and learn how to refine your message to better match your...