Driving Revenue Through Social

Presented at ONA21
June 21, 2021
More from this event →

This resource is sponsored by:

Branded content is a valuable tool for both advertisers and publishers. For advertisers, it provides a unique way to connect with desired audiences. For publishers, it can be used to monetize social media and fund great journalism. And data plays an important role in pre-sales, execution, and reporting ROI to advertisers. In this session, Nick Cicero, VP of Strategy at Conviva, and Julia Campbell, General Manager at the Branded Content Project, discuss how publishers can leverage data to build a successful monetization strategy.

Nick and Julia will discuss:

  • The best practices and approaches to branded content
  • How to increase social engagement and attract and retain advertisers
  • Real-world examples of using data to increase value through social media
  • Emerging trends and the future of branded content

Speakers

Nick Cicero
Vice President, Conviva
Julia Campbell
General Manager, The Branded Content Project
Related Tags
Related Topics
Additional Reading

Related Resources

ONA21

Building Live Journalism for Digital and In-Person Audiences

  • Kim Last
  • Ellie Austin
  • Michelle Ma
  • Emily Prapuolenis

Join editors from The Wall Street Journal’s live journalism team for an inside look at developing engaging, newsmaking live events for hybrid audiences. The Journal’s live...

ONA21

Local Journalism: Building a Business of Trust Through Collaboration For a Sustainable Model

  • Paul Cheung
  • Jim Vandehei

In this sampling of Knight Foundation’s Informed & Engaged show, we discuss models for successful approaches to local news and community-serving journalism. These two...

ONA21

Mythbusters: Dispelling Common Misconceptions About Mobile Readers

  • Jodi Donner
  • Genie Ko
  • Brenna Crosby

There are many common misconceptions about mobile audiences: they don’t engage with longform journalism; they like “sugar rush” content; and they are not loyal readers. Join...