Building Live Journalism for Digital and In-Person Audiences

Presented at ONA21
June 21, 2021
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Join editors from The Wall Street Journal’s live journalism team for an inside look at developing engaging, newsmaking live events for hybrid audiences. The Journal’s live journalism portfolio spans multi-day events such as The Future of Everything FestivalWSJ Tech Live, and CEO Council to news-reactive analysis for readers on topics ranging from retail investing to natural disasters. In the last year, the Journal has pivoted its busy calendar of in-person events to a robust offering of virtual experiences, resulting in audience growth and increased engagement.

This session is designed for:

  • Journalists interested in crafting news-driven hooks for live conversations
  • Editors interested in learning more about multiplatform journalism and reader engagement
  • Newsroom leaders seeking new storytelling platforms with revenue potentials

Speakers

Kim Last
Editor, Live Journalism and Special Content, The Wall Street Journal
Ellie Austin
News Editor, The Wall Street Journal
Michelle Ma
New Editor, Live Journalism, The Wall Street Journal
Emily Prapuolenis
Video Producer, The Wall Street Journal
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