Building Live Journalism for Digital and In-Person Audiences

Presented at ONA21
June 21, 2021
More from this event →

This resource is sponsored by:

Join editors from The Wall Street Journal’s live journalism team for an inside look at developing engaging, newsmaking live events for hybrid audiences. The Journal’s live journalism portfolio spans multi-day events such as The Future of Everything FestivalWSJ Tech Live, and CEO Council to news-reactive analysis for readers on topics ranging from retail investing to natural disasters. In the last year, the Journal has pivoted its busy calendar of in-person events to a robust offering of virtual experiences, resulting in audience growth and increased engagement.

This session is designed for:

  • Journalists interested in crafting news-driven hooks for live conversations
  • Editors interested in learning more about multiplatform journalism and reader engagement
  • Newsroom leaders seeking new storytelling platforms with revenue potentials

Speakers

Kim Last
Editor, Live Journalism and Special Content, The Wall Street Journal
Ellie Austin
News Editor, The Wall Street Journal
Michelle Ma
New Editor, Live Journalism, The Wall Street Journal
Emily Prapuolenis
Video Producer, The Wall Street Journal
Related Tags
Additional Reading

Related Resources

ONA21

Driving Revenue Through Social

  • Nick Cicero
  • Julia Campbell

Branded content is a valuable tool for both advertisers and publishers. For advertisers, it provides a unique way to connect with desired audiences. For publishers, it can be used...

ONA21

Local Journalism: Building a Business of Trust Through Collaboration For a Sustainable Model

  • Paul Cheung
  • Jim Vandehei

In this sampling of Knight Foundation’s Informed & Engaged show, we discuss models for successful approaches to local news and community-serving journalism. These two...

ONA21

Mythbusters: Dispelling Common Misconceptions About Mobile Readers

  • Jodi Donner
  • Genie Ko
  • Brenna Crosby

There are many common misconceptions about mobile audiences: they don’t engage with longform journalism; they like “sugar rush” content; and they are not loyal readers. Join...