Search Results: Engagement
Information Equity Database (2023)
This updated ONA Information Equity Database is meant to help journalists reach and engage with communities who have been historically under- or misrepresented in journalism....
Beyond Twitter and Meta: What’s next for social media
- Shay Totten
Moderated by Hanaa Rifaey, Susan Gonzalez, Apryl Pilolli, Adriana Lacy, Meghan Murphy and Upasna Gautam
When Elon Musk completed his acquisition of Twitter at the end of October 2022, it signaled the end of the golden age of social media for news organizations. Meta had already...
Build a Visual-First Strategy for Immediate Audience Engagement
- Elodie Mailliet Storm
- Martin do Nascimento
- Michelle Kanaar
Photojournalism drives reader engagement. Research shows that on average an audience will read 50% of a story but will look at all photo and video content. In addition, strong...
Walk in Someone Else’s News: Is Reading Across the Spectrum Good for Democracy & Your Bottom Line?
- Curtis Bram
- Courtney Hurley
Despite its societal impact and significant work being done to understand it, there are few practical solutions addressing the root of political polarization. This archived...
Clips or It Didn’t Happen — Delivering the News with Viral Video
- Aaron Rupar
Moderated by Rakesh Agrawal
Increasingly, members of the public are consuming news by engaging with video clips shared online. Video clips provide visual proof of what is happening and, when shared online,...
An Editorial-AI Hybrid Approach to Journalism
After fighting a long and difficult battle for ad dollars against the big tech platforms, the journalism industry has undergone a serious transformation in the past 5 years –...
Newsletters as Product and Journalism
- Tess Jeffers
- Robin Kwong
- Leigh Kamping-Carder
Newsletters are undergoing a renaissance in popularity, but managing a newsletter team successfully remains a challenge for news organizations amid competition from independent...
Make Your Newsletters Sustainable Revenue Builders
- Rebekah Monson
- Ryan Sager
- Jesse Watkins
As the data, privacy, and advertising landscapes shift, owning your audience relationship directly is more important than ever. Many publishers are using email newsletters as a...
Opportunities for Winning Gen Z and Millennial Audiences
- Najja Parker
- Allison Shirk
- Felicia Mello
- Mary Kelli Palka
Moderated by Elite Truong
What do news consumers ages 16 to 40 want? The news habits and attitudes of this age group show opportunities for news organizations to expand and diversify their audiences. A...