Search Results: Engagement

88 results

A microphone that is sitting on top of several spiral reporters notebooks.

Information Equity Database (2023)

This updated ONA Information Equity Database is meant to help journalists reach and engage with communities who have been historically under- or misrepresented in journalism....

A screenshot of a quote: "We are leaning into newsletters as a platform we have more control over. Social media engagement has really plummeted for us, so we are looking for ideas of how to stay present and continue serving audiences there given our limited capacity to adjust and adapt to social media changes."

Beyond Twitter and Meta: What’s next for social media

  • Shay Totten
  • Moderated by Hanaa Rifaey, Susan Gonzalez, Apryl Pilolli, Adriana Lacy, Meghan Murphy and Upasna Gautam

When Elon Musk completed his acquisition of Twitter at the end of October 2022, it signaled the end of the golden age of social media for news organizations. Meta had already...

ONA22 Build a Visual-First Strategy for Immediate Audience Engagement

Build a Visual-First Strategy for Immediate Audience Engagement

  • Elodie Mailliet Storm
  • Martin do Nascimento
  • Michelle Kanaar

Photojournalism drives reader engagement. Research shows that on average an audience will read 50% of a story but will look at all photo and video content. In addition, strong...

ONA22 Walk In Someone Else's News: Is Reading Across the Spectrum Good for Democracy & Your Bottom Line?

Walk in Someone Else’s News: Is Reading Across the Spectrum Good for Democracy & Your Bottom Line?

  • Curtis Bram
  • Courtney Hurley

Despite its societal impact and significant work being done to understand it, there are few practical solutions addressing the root of political polarization. This archived...

ONA22 Clips or It Didn't Happen

Clips or It Didn’t Happen — Delivering the News with Viral Video

  • Aaron Rupar
  • Moderated by Rakesh Agrawal

Increasingly, members of the public are consuming news by engaging with video clips shared online. Video clips provide visual proof of what is happening and, when shared online,...

ONA22 An Editorial-AI Hybrid Approach to Journalism

An Editorial-AI Hybrid Approach to Journalism

After fighting a long and difficult battle for ad dollars against the big tech platforms, the journalism industry has undergone a serious transformation in the past 5 years –...

ONA22 Newsletters as Product and Journalism

Newsletters as Product and Journalism

  • Tess Jeffers
  • Robin Kwong
  • Leigh Kamping-Carder

Newsletters are undergoing a renaissance in popularity, but managing a newsletter team successfully remains a challenge for news organizations amid competition from independent...

ONA22 Make Your Newsletters Sustainable Revenue Builders

Make Your Newsletters Sustainable Revenue Builders

  • Rebekah Monson
  • Ryan Sager
  • Jesse Watkins

As the data, privacy, and advertising landscapes shift, owning your audience relationship directly is more important than ever. Many publishers are using email newsletters as a...

ONA22 Opportunities for Winning Gen Z and Millennial Audiences

Opportunities for Winning Gen Z and Millennial Audiences

  • Najja Parker
  • Allison Shirk
  • Felicia Mello
  • Mary Kelli Palka
  • Moderated by Elite Truong

What do news consumers ages 16 to 40 want? The news habits and attitudes of this age group show opportunities for news organizations to expand and diversify their audiences. A...

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