How To Turn Your Newsletter Into a Revenue-Generating Machine Using Content and First-Party Data

Presented at ONA21
June 21, 2021
More from this event →

This resource is sponsored by:

The way digital content creators work with sponsors and advertisers is changing dramatically. We believe the new cookie-less, tracking-less world is going to level the playing field between publishers and platforms. How? News organizations have a new opportunity to generate privacy-respecting, truly useful data with their newsletters.

Learn how adding personalization to your newsletter garners truly useful first-party data that is both respectful of audience privacy and drives new revenue opportunities. Walk away understanding the top three things you can do to make your newsletter a revenue generating machine while simultaneously improving your audience engagement.

Let’s peek through the narrow window of opportunity that has opened to learn how creators big and small are finding ways to target ads, predict optimal subscription calls-to-action, and increase sustainable sponsorship revenue.

This session is designed for:

  • Journalists, newsroom leaders, and video and audience data people looking to maximize the value of their newsletters
  • Anyone interested in learning new ways to thrive in a cookie-less, tracking-less advertising world

Featuring

Tessa Sproule
Co-CEO, Vubble Inc.
Nicole Flynn
Chief Marketing Officer, cielo24
Sana Farooqui
Software Developer/Data Scientist, Vubble
Related Tags
Related Topics
Additional Reading

Related Resources

ONA21

Hacked Your Beat? Asking the Right Questions When Cybercriminals Target Your Community

  • Katie Nickels
  • Gregg Castano

The ground-breaking shift to exclusively virtual services, collaboration, operations, education, and more as a consequence of the coronavirus pandemic, opened up huge...

ONA21

#TwitterForNews: Beyond 280 Characters

Join us to hear about the latest tools and features Twitter is building to help journalists and publishers grow, monetize and engage their audience. Learn about Twitter’s...

ONA21

Driving Revenue Through Social

  • Nick Cicero
  • Julia Campbell

Branded content is a valuable tool for both advertisers and publishers. For advertisers, it provides a unique way to connect with desired audiences. For publishers, it can be used...