Content-Sharing is the Media Industry’s Response to the Sharing Economy
September 30, 2020
Are you curious about content-sharing, aggregation, or syndication? This session is the perfect opportunity to dive deep with firsthand accounts from two publishers from different local newsrooms as to how and why they decided to move in this direction. Join us as we discuss everything from the very basics to why publishers should be exploring it in today’s landscape as a way to expand their reach while diversifying their monetization options.
This session is designed for:
- Editors of small to mid-sized news sites seeking to augment the content coverage on their sites via manual and automated aggregation/curation techniques.
- Publishers interested in exploring revenue diversification, revenue optimization, and cost-saving strategies by syndication of their own content and/or by curation/aggregation of complementary content.
- Local news communities that already share content seeking better ways and techniques to share content.
- Technology companies that work with publishers seeking to add more features that help with content coverage, distribution, and monetization.