Why Real-Time Centric Analytics Failed News

Presented at ONA21
June 21, 2021
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Breaking the addiction to real-time analytics has never been easier — especially if you’re under pressure to monotonously iterate and explore new business models and are lost in a sea of data. The time is now for media organizations to eliminate distraction and realize the untapped potential of content analytics with a focus on the metrics that align to long-term goals.

This session is designed for:

  • Teams looking to accelerate time-to-market by delivering insightful, actionable information on time and on point
  • Newsroom leaders considering building products to drive subscriptions or shifting business models
  • Anyone interested in how the right metrics can accelerate your business — from reporters to editors and content creators

Speakers

John Levitt
General Manager, Parse.ly
Jeff Chin
SVP, Analytics at Vox Media, Vox Media
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