Staying Ahead of the Curve: Top Trends Influencing the Digital Publishing Industry
Published August 2, 2022
While most publishers rate subscriptions as their number one priority in 2022, it is critical for newsrooms to think beyond the traditional models to attract and retain their audiences.
As audience preferences rapidly evolve, and the market becomes more saturated, this is having a knock on effect on subscription models. In order to stay competitive digital publishers need to shift their revenue models.
Expert panelists Matt Lindsey, President, Mather Economics and Emily Oxley, Senior Customer Success Lead, Zephr, delve deep into the trends impacting the future of the digital publishing industry, including:
- Evolving and expanding revenue streams – including the rise of micropayments
- Shifts in consumer behavior and the rising demand of video content
- Exploring subscription bundling offers