Texting To Your Audience

Presented at ONA19
September 11, 2019
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The social channel that nobody’s talking about, mass texting, is a valuable tool to build close audience relationships and even generate revenue by reaching new audiences — often ones that are underserved by traditional digital journalism. This session will cover diverse newsroom texting initiatives and provide tips and ideas for attendees.

This session is designed for:

  • Newsrooms looking for an alternative to email newsletters
  • Leaders interested in new potential revenue streams
  • Engagement professionals looking to reach audiences who have less time and resources

Speakers

David Cohn
Senior Director, Alpha Group, Advance Digital
Katlyn Alo
Data Reporter and News Apps Director, Outlier Media

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