Texting To Your Audience

Presented at ONA19
September 11, 2019
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The social channel that nobody’s talking about, mass texting, is a valuable tool to build close audience relationships and even generate revenue by reaching new audiences — often ones that are underserved by traditional digital journalism. This session will cover diverse newsroom texting initiatives and provide tips and ideas for attendees.

This session is designed for:

  • Newsrooms looking for an alternative to email newsletters
  • Leaders interested in new potential revenue streams
  • Engagement professionals looking to reach audiences who have less time and resources

Speakers

David Cohn
Senior Director, Alpha Group, Advance
Katlyn Alo
Data Reporter and News Apps Director, Outlier Media
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