How Media Literacy Can Win You the Digital Subscription Race

Presented at ONA19
September 11, 2019
More from this event →

This event is possible through the support of Chorus by Vox Media

Presenter: Luis Gomez is a digital journalist and publisher of the CA//MEDIA//JOBS Newsletter.

A new reader found your article on Facebook or Google. They hit a paywall asking them for money. They complain. This scenario, too common for most journalists on the web, also happens to be the single biggest missed opportunity to education and gain new digital subscribers. This ONA unconference talk proposes a media literacy solution to turning confused readers into subscribed readers. I will take you step-by-step through the process of creating and promoting content that will educate new readers about your mission, your methodology and your efforts for fairness and truth.


Speakers

Luis Gomez
Publisher, CA//MEDIA//JOBS Newsletter
Jump to Resources
Related Tags
Related Topics
Social Conversation

Related Resources

ONA19

New Iterations in News Philanthropy

  • Annie Madonia
  • Alice Rhee
  • Richard Wagoner
  • Rodney Gibbs
  • Moderated by Alison Go

While philanthropic giving has long been a part of our news infrastructure, recent iterations present new experiments and proposed new models for funding journalism. We’ll hear...

ONA19

CrowdTangle Trends Report: How Is Local News Performing on Facebook in 2019?

  • Amber Burgess
  • Emily Ristow
  • Heather Ciras
  • Glen Hale

This event is presented by Facebook Be the first to see CrowdTangle’s U.S. Local News Trends Report, an analysis of how local news is performing on Facebook so far in 2019. This...

ONA19

Explaining the Explainer: How to Make Videos that Resonate

  • Imaeyen Ibanga
  • Versha Sharma
  • Valerie Lapinski

You watch video. You love video. But do you know how to make a good video? For organizations that publish direct to platforms, watch time and views are the central indicators of...