How Media Literacy Can Win You the Digital Subscription Race

Presented at ONA19
September 11, 2019
More from this event →

This event is possible through the support of Chorus by Vox Media

Presenter: Luis Gomez is a digital journalist and publisher of the CA//MEDIA//JOBS Newsletter.

A new reader found your article on Facebook or Google. They hit a paywall asking them for money. They complain. This scenario, too common for most journalists on the web, also happens to be the single biggest missed opportunity to education and gain new digital subscribers. This ONA unconference talk proposes a media literacy solution to turning confused readers into subscribed readers. I will take you step-by-step through the process of creating and promoting content that will educate new readers about your mission, your methodology and your efforts for fairness and truth.


Speakers

Luis Gomez
Publisher, CA//MEDIA//JOBS Newsletter
Jump to Resources
Related Tags
Related Topics
Social Conversation

Related Resources

ONA19

Deconstructing VR/AR: Story Design for Effective User Immersion

  • Gabriela Brenes
  • María Laura Ruggiero

A hands-on workshop exploring the keys to crafting immersive narratives. Learn how to combine storytelling elements, including sound, color and engagement, to reinforce...

ONA19

Unions and the Movement to Protect Journalists

  • Matt Pearce
  • Danielle Ohl
  • Eric Eddings
  • Moderated by Brittany Cheng

Labor unions are having a major impact across the digital media landscape and it’s past time to discuss their role in the newsroom and in the C-suites, how collective bargaining...

ONA19

2020 Campaign Coverage: Beyond the Horse Race

  • Naomi Schalit
  • Denise-Marie Ordway
  • John Adams
  • Moderated by Joel Abrams

Offering tips, techniques and models to better inform citizens about what they need to know, this deeply-reported session on political journalism will provide insights into how...