Ashley Alvarado is the director of community engagement at Southern California Public Radio (KPCC + LAist). She works to develop strategies and opportunities to engage new and existing audiences across platforms. Ashley is focused on engagement and source development as a means to diversify the sourcing in news coverage and on shows, help enrich programming, and grow audience. Among her efforts is the engagement-driven, community-centered live storytelling series Unheard LA; chairing the organization’s diversity, equity, and inclusion task force; leading human-centered design projects; and Feeding the Conversation, an ongoing series of engagement-sourcing gatherings that bring together members of the community with KPCC journalists around specific themes or coverage areas. She also serves as board president of Journalism That Matters, on the steering committee of Gather, as a senior fellow with the Center for Health Journalism, and as a curator for American Press Institute’s BetterNews.org. In 2019, SCPR won the inaugural Gather Award for engaged journalism portfolio at the Online Journalism Awards. SCPR won the award again in 2020.
- Ideas and Tools to Decode the 2020 Census — ONA19, September 11, 2019
- The Readers You Have Or the Readers You Want? — ONA19, September 11, 2019
- Building Trust: Newsroom Tools for the “Fake News” Era — ONA19, September 11, 2019
- Beyond Audiograms: Audience Engagement in Podcasting — ONA18, September 12, 2018
- Building Better Tools to Understand Voters and Their Choices — ONA18, September 12, 2018
- Make It and Take It Engagement Strategy Workshop — ONA17, September 18, 2017