Beyond Audiograms: Audience Engagement in Podcasting

Presented at ONA18
September 12, 2018
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Audience communities are as unique as the audio products they are built around, and engagement strategies can and should reflect that diversity. From social metrics to SMS chat bots to Facebook groups, there are portable, scalable concepts that promote products while also fueling storytelling.

This session is designed for:

  • Audio-oriented newsroom leaders looking for new promotion concepts
  • Engagement officers trying to fine-tune their outreach
  • Anyone who wants to better share and communicate with an engaged listener community

Speakers

Alex Laughlin
Audio Producer, BuzzFeed
Brianne O'Brien
Lead Audience Development Editor, BuzzFeed
Ashley Alvarado
Director, Community Engagement, Southern California Public Radio
Byard Duncan
Engagement Reporter, Reveal from The Center for Investigative Reporting
Additional Reading

Social Conversation

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