Make It and Take It Engagement Strategy Workshop

Presented at ONA17
September 18, 2017
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Do you have a project (or beat) that you want to engage your audience around? This workshop takes you through the steps of building a plan to reach the people you want to reach. Walk in with an idea, walk out with a written plan for achieving that goal (and an accountability buddy to help you stick to it). This will be an interactive session during which you’ll rotate through several mini-exercises.

This session is designed for:

  • Anyone in a newsroom interested in engaging their audience around a project, beat or vertical


  • Audience engagement and social team members who are looking for inspiration or a refresh on building out an engagement strategy


Ashley Alvarado
Manager, Public Engagement, Southern California Public Radio
Julia Haslanger
Engagement consultant
Alex Laughlin
Podcast Producer, BuzzFeed
Session Audio

Additional Reading

Social Conversation

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