Building Better Tools to Understand Voters and Their Choices

Presented at ONA18
September 12, 2018
More from this event →

By using emerging technologies in public opinion polling, social listening and personalized research as well as innovative audience engagement strategies, journalists can move beyond anecdotal “from the diner” reporting and traditional, in-person exit polls to surface a more complete, deeper, localized and dynamic understanding of voters and their choices.

This session is designed for:

  • Journalists looking for better insights into the voting public’s choices
  • Newsrooms trying to build out election coverage that reflects the reality on the ground
  • Technologists who want to understand how election surveying can leverage machine learning

  • Speakers

    David Scott
    Deputy Managing Editor, The Associated Press
    Ashley Alvarado
    Director, Community Engagement, Southern California Public Radio
    Peter Beshai
    Design Technologist, Cortico / MIT Media Lab
    Julia Haslanger
    Engagement Consultant Team Lead, Hearken
    Related Topics
    Social Conversation

    Related Resources

    ONA18

    Strategies for Dealing With An Incoherent National Gun Conversation

    • Akoto Ofori-Atta
    • Lori Shontz
    • March for Our Lives
    • Moderated by Versha Sharma

    Our national conversation on gun culture is an ever-shifting kaleidoscope touching on suicide, handgun violence and mass shootings. By sharing their perspectives on what we get...

    ONA18

    The Role and Value of Design in the Tech Startup Ecosystem

    • Darla Cameron
    • Jeremy Mims
    • Dana Rygwelski
    • Moderated by Matt Mansfield and Steve Dorsey

    Austin is second only to Silicon Valley in so many measurements of “tech,” so it's only natural that when you visit the Silicon Hills we should talk tech and design. This...

    ONA18

    360 Video as a Reporting Tool: How and When to Break News with Immersive Video

    • Veda Shastri

    Using 360 video and virtual reality is, plainly, different from flat video coverage, with production time, editing and file size challenges, among others. It is also an...