Building Better Tools to Understand Voters and Their Choices

Presented at ONA18
September 12, 2018
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By using emerging technologies in public opinion polling, social listening and personalized research as well as innovative audience engagement strategies, journalists can move beyond anecdotal “from the diner” reporting and traditional, in-person exit polls to surface a more complete, deeper, localized and dynamic understanding of voters and their choices.

This session is designed for:

  • Journalists looking for better insights into the voting public’s choices
  • Newsrooms trying to build out election coverage that reflects the reality on the ground
  • Technologists who want to understand how election surveying can leverage machine learning

Speakers

David Scott
Deputy Managing Editor, The Associated Press
Ashley Alvarado
Director, Community Engagement, Southern California Public Radio
Peter Beshai
Design Technologist, Cortico / MIT Media Lab
Julia Haslanger
Engagement Consultant Team Lead
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