Building Trust: Newsroom Tools for the “Fake News” Era

Presented at ONA19
September 11, 2019
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In a “fake news” era, audience trust is difficult to earn but fundamental to success. Join this masterclass to learn about emerging research and practices from experts in the fields of trust and transparency and to bring research-backed and ready-to-implement solutions to your newsroom.

This session is designed for:

  • Newsrooms confronting a trust deficient in their audiences
  • Thought leaders trying to grasp trust’s political and social dimensions
  • Anyone who would like to better understand how trust is built and lost

Speakers

Talia Stroud
Director, Center for Media Engagement, Center for Media Engagement, UT-Austin
Joy Mayer
Director, Trusting News
Sally Lehrman
CEO, The Trust Project
Ashley Alvarado
Director, Community Engagement, Southern California Public Radio (KPCC + LAist)
Social Conversation

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