Search Results: Revenue
53 results
Case Study: How The Times of India Brings Real-Time Personalization to 1,500+ Daily News Stories
AI in the Newsroom is a series of case studies from the Online News Association (ONA) that highlight specific ways journalists are building and using AI tools. The Times of India...
Learn How to Use Google Analytics 4
- Sophie Ho
Switched over to GA4 but still figuring out how to use it to its fullest potential? News Revenue Hub hosted a live walk-through and Q&A session. They covered the new features,...
A Roundtable Discussion on the Latest in AI Innovation
- Matt Masterson
- Evan Young
- Liz Danzico
In September 2023, ONA hosted a redux of the popular ONA23: Philadelphia session, A Roundtable Discussion on the Latest in AI Innovation. Microsoft’s Liz Danzico and Matt...
Clips or It Didn’t Happen — Delivering the News with Viral Video
- Aaron Rupar
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Moderated by Rakesh Agrawal
Increasingly, members of the public are consuming news by engaging with video clips shared online. Video clips provide visual proof of what is happening and, when shared online,...
Syndication Without Tears: Best Practices in a Distributed World
- Bernie Davis
- Isaac Teich
- Ian Kennedy
- Emily Brown
In a post-social world, reaching new readers on news platforms is an essential tool for growing audience and revenue. This archived session from ONA22 utilizes real-world...
Make Your Newsletters Sustainable Revenue Builders
- Rebekah Monson
- Ryan Sager
- Jesse Watkins
As the data, privacy, and advertising landscapes shift, owning your audience relationship directly is more important than ever. Many publishers are using email newsletters as a...
There’s No “I” in Data: How To Make Analytics a Team Effort
- Kayla Burns
- Doyle Irvin
How many people on your team actually know how to access and understand the performance of your digital media? Are your journalists bought in on using analytics? When generating...
Understanding and Engaging With Your Audience on Twitter
Twitter’s news partnerships team hosted a session at ONA22, sharing audience insights about how people consume news on Twitter and what that means for newsrooms and journalists, ...
Staying Ahead of the Curve: Top Trends Influencing the Digital Publishing Industry
While most publishers rate subscriptions as their number one priority in 2022, it is critical for newsrooms to think beyond the traditional models to attract and retain their...