Understanding and Engaging With Your Audience on Twitter

Presented at ONA22
September 21, 2022
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This resource is sponsored by:

Twitter’s news partnerships team hosted a session at ONA22, sharing audience insights about how people consume news on Twitter and what that means for newsrooms and journalists, in addition to:

  • How Twitter is helping journalists and publishers grow, engage and monetize their audiences.
  • The latest Twitter product updates and features that journalists and newsrooms love, like Twitter Spaces and Twitter Blue.
  • Tips about how to stay safe on Twitter as a journalist.

This session was designed for:

  • Audience development and social media editors and producers who want to learn insights about Twitter news consumers.
  • Journalists looking to become better at using Twitter.
  • Publishers interested in learning how to earn revenue on Twitter.

Speakers

Eric Zuckerman
Head of US News Partnerships, Twitter
Liriel Higa
Senior Partner Manager, Twitter
Diane Jeanty
Partner Manager, Twitter
Madeleine O’Shea
Associate Partner Manager, Twitter
Robin Monheit
Longform Partnerships Lead, Twitter
Yasmin Meleis
Partner Manager, Twitter
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