There’s No “I” in Data: How To Make Analytics a Team Effort

Presented at ONA22
September 21, 2022
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This resource is sponsored by:

How many people on your team actually know how to access and understand the performance of your digital media? Are your journalists bought in on using analytics? When generating stories, are they referencing past performance to improve what they deliver?
Speed to market today is more important than ever—leaving little time to ask the data questions that will improve results. It’s crucial to find ways to democratize data across the newsroom without slowing the team down.

In this archived session from ONA22, learn specific workflows from newsrooms that can help your team do more with less, while also getting them excited about data.

This session was designed for:

  • Editors looking to refresh their content management workflows to prioritize what their newsrooms need most.
  • Journalists trying to organize content syndication across multiple channels and platforms, keeping SEO, metrics, and revenue in mind.
  • Technologists managing tools for everything from breaking news to longform series to daily stories to editorial calendars.


Kayla Burns
Content Writer, WordPress VIP
Doyle Irvin
Product Marketing Manager, WordPress VIP
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