Product
Pitch Showcase: Let’s Hear Your Wildest Product Idea for Journalism
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Moderated by Corey Ford, Jenny Choi, Alex Eggerking, Thomas Seymat, Eva Scazzero and Justin Arenstein
ONA is a place where ideas are generated, both the practical and the visionary. For this session, registered attendees can submit their boldest product ideas below. ONA staff will ...
The Role and Value of Design in the Tech Startup Ecosystem
- Darla Cameron
- Jeremy Mims
- Dana Rygwelski
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Moderated by Matt Mansfield and Steve Dorsey
Austin is second only to Silicon Valley in so many measurements of “tech,” so it's only natural that when you visit the Silicon Hills we should talk tech and design. This...
The State of Design and Tech in Texas
- Gay Gaddis
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Moderated by Matt Mansfield and Steve Dorsey
Design is much more than type selection, grids and color palettes. We are a multi-faceted and ever-evolving industry. This session is a raw and real look at how one Texan achieved...
Wall Street Journal: Designing for Capabilities
- Shazna Nessa
- Katharine Bailey
You are invited to join the Wall Street Journal newsroom and product teams as they share how they’re using research, data and internal testing to create unique, enriching...
Converting Subscribers with Newsletters
- Elisabeth Goodridge
- Scott Adams
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Moderated by Kim Fox
The renaissance in newsletters over the past couple of years has brought more attention to newsroom products, often with the happy benefit of driving more subscriptions. We’ll...
Creating Value With Memberships
- Jeanette Ageson
- Anita Li
- Heidi Strom Moon
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Moderated by Gonzalo del Peon
Memberships offer a unique value proposition: rather than a straight pay-for-content play, they seek to create an online community people pay to join, with the understanding that...
Growing Your News Product from Scratch
- Anika Anand
- James Mirtle
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Moderated by David Skok
Launching a new media product takes grit, rapidly developing a relationship with an audience, and the ability to learn and adapt to their needs quickly. We’ve gathered...
Retention: Are Subscribers Finding Value?
- David Grant
- T.J. Ortenzi
- Megha Satyanarayana
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Moderated by Angela Pacienza
Many newsrooms have made a successful push for subscriber or member growth in the past few years and are now turning to retention issues. How do we measure whether those buying in...
Building Great Newsletters and Email Tools
- Megan Hess
- Jacqueline Boltik
- Matt Kiser
It’s easy to send an email, but how do you build an audience when you’re inside someone’s inbox? Learn how to keep a newsletter going on the fly, and get editorial and...