Audience Engagement
Meaningful Measurement: An Audience-First Approach to Data
- Dana Chinn
With the overwhelming amount of traffic data available, journalism often seems more about numbers than people. The director of USC’s Media Impact Project will explore how...
Millennials Aren’t Just Snake People! Breaking Down The Monolith
- James Allen
- Jennifer Benz
- Jennifer Maerz
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Moderated by Kevin Loker
Too often, we talk about “Millennials” as if it’s a homogenous group, possibly comprised entirely of snake people. Thanks to new research from the American Press Institute,...
Moving the Needle: What’s Your Impact?
- Michael Keller
- Caitlin Petre
That terrific story package your team just put heart and soul into — did it move your readers and viewers to tears or to action? If your answer is “Who knows?,” then this...
Planning for Platform: Targeting Social Media Messages Across Different Channels
- Ryan Lytle
- Sarah Frank
Social media gives you the unique opportunity to reach a variety of audiences on multiple platforms. Get tips on what plays well on Instagram, Facebook, Twitter and others, and...
Yik Yak, Swamp Juice and the Importance of the Hyperlocal Conversation
- Brooks Buffington
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Moderated by Erica Hernandez and Matt Sheehan
Yik Yak, the hyperlocal short-form social network, has been taking college campuses by storm since its founding a little more than a year ago, and is poised to emerge as a...
You and What Developer Army? Local Election Coverage Without a Large Team
- Adam Nekola
Most newsrooms don’t have a huge roster of dedicated developers building digital tools for election coverage. So what can newsrooms do to engage voters? We’ll discuss how to...
Alerts: Don’t Push Your Audience Away
- Etan Horowitz
- Alyssa Meritt
Push alerts raise a critical question: Where’s the line between user appreciation and user tolerance limits? Do we only push breaking news? Only scores from favorite sports...
Creatively Engaging a Mobile Community
- Malachy Browne
- Jigar Mehta
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Moderated by Sarah Marshall
Reported.ly invites people to learn about and actively discuss breaking news on social media. AJ+ encourages its community to follow stories, share bits of news and vote on...
Time for a Chat: Engaging with Audiences via Mobile Messaging
- Trushar Barot
- Ingvild Beltesbrekke
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Moderated by Fergus Bell
“Messaging is the new social media,” venture capitalist Fred Wilson wrote in his summary of 2014. Facebook’s acquisition of WhatsApp and Yahoo’s investment in SnapChat...