Audience Engagement
Millennials Aren’t Just Snake People! Breaking Down The Monolith
- James Allen
- Jennifer Benz
- Jennifer Maerz
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Moderated by Kevin Loker
Too often, we talk about “Millennials” as if it’s a homogenous group, possibly comprised entirely of snake people. Thanks to new research from the American Press Institute,...
Moving the Needle: What’s Your Impact?
- Michael Keller
- Caitlin Petre
That terrific story package your team just put heart and soul into — did it move your readers and viewers to tears or to action? If your answer is “Who knows?,” then this...
Planning for Platform: Targeting Social Media Messages Across Different Channels
- Ryan Lytle
- Sarah Frank
Social media gives you the unique opportunity to reach a variety of audiences on multiple platforms. Get tips on what plays well on Instagram, Facebook, Twitter and others, and...
Yik Yak, Swamp Juice and the Importance of the Hyperlocal Conversation
- Brooks Buffington
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Moderated by Erica Hernandez and Matt Sheehan
Yik Yak, the hyperlocal short-form social network, has been taking college campuses by storm since its founding a little more than a year ago, and is poised to emerge as a...
You and What Developer Army? Local Election Coverage Without a Large Team
- Adam Nekola
Most newsrooms don’t have a huge roster of dedicated developers building digital tools for election coverage. So what can newsrooms do to engage voters? We’ll discuss how to...
Alerts: Don’t Push Your Audience Away
- Etan Horowitz
- Alyssa Meritt
Push alerts raise a critical question: Where’s the line between user appreciation and user tolerance limits? Do we only push breaking news? Only scores from favorite sports...
Creatively Engaging a Mobile Community
- Malachy Browne
- Jigar Mehta
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Moderated by Sarah Marshall
Reported.ly invites people to learn about and actively discuss breaking news on social media. AJ+ encourages its community to follow stories, share bits of news and vote on...
Time for a Chat: Engaging with Audiences via Mobile Messaging
- Trushar Barot
- Ingvild Beltesbrekke
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Moderated by Fergus Bell
“Messaging is the new social media,” venture capitalist Fred Wilson wrote in his summary of 2014. Facebook’s acquisition of WhatsApp and Yahoo’s investment in SnapChat...