Planning for Platform: Targeting Social Media Messages Across Different Channels

Presented at ONA15
September 23, 2015
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Social media gives you the unique opportunity to reach a variety of audiences on multiple platforms. Get tips on what plays well on Instagram, Facebook, Twitter and others, and how you can tailor your messaging to resonate with readers based on where they’re seeing your content, while still preserving your unique voice.

Speakers

Ryan Lytle
Social Project Manager, Mashable
Sarah Frank
Executive Producer, NowThis News
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