Moving the Needle: What’s Your Impact?

Presented at ONA15
September 23, 2015
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That terrific story package your team just put heart and soul into — did it move your readers and viewers to tears or to action? If your answer is “Who knows?,” then this session is for you. Data experts will focus on current best practices around both qualitative and quantitative newsroom analytics, including where measures of traffic and measures of impact overlap and conflict. Case studies and resources will help you get started in your newsroom.


Tips for Moving the Needle

The Traffic Factories: Metrics at Chartbeat, Gawker Media, and the New York Times – by presenter Caitlin Petre

Newslynx: A Tool for Newsroom Impact Measurement – a project by Brian Abelson and presenter Michael Keller.

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Michael Keller
Research Fellow, NewsLynx, Tow Center at Columbia / Al Jazeera America
Caitlin Petre
Postdoctoral Associate and Knight Law and Media Fellow, Yale Law School Information Society Project
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