Yik Yak, Swamp Juice and the Importance of the Hyperlocal Conversation

Presented at ONA15
September 23, 2015
More from this event →

Yik Yak, the hyperlocal short-form social network, has been taking college campuses by storm since its founding a little more than a year ago, and is poised to emerge as a modern-day town square. You’ll hear from Yik Yak Co-Founder Brooks Buffington, in conversation with the University of Florida’s Matt Sheehan, on how news organizations can monitor and engage in these conversations. You’ll also get a sneak peak at the experimental effort between Yik Yak and the UF’s Innovation News Center to create the app’s first sustained local news and information feed, “Swamp Juice.”

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Featuring

Brooks Buffington
Co-Founder and COO, Yik Yak
Erica Hernandez
Mobile Reporting Specialist, University of Florida
Matt Sheehan
Director, Innovation News Center, University of Florida
Social Conversation

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