Yik Yak, Swamp Juice and the Importance of the Hyperlocal Conversation

Presented at ONA15
September 23, 2015
More from this event →

Yik Yak, the hyperlocal short-form social network, has been taking college campuses by storm since its founding a little more than a year ago, and is poised to emerge as a modern-day town square. You’ll hear from Yik Yak Co-Founder Brooks Buffington, in conversation with the University of Florida’s Matt Sheehan, on how news organizations can monitor and engage in these conversations. You’ll also get a sneak peak at the experimental effort between Yik Yak and the UF’s Innovation News Center to create the app’s first sustained local news and information feed, “Swamp Juice.”


Featuring

Brooks Buffington
Co-Founder and COO, Yik Yak
Erica Hernandez
Mobile Reporting Specialist, Atlanta Journal-Constitution
Matt Sheehan
Director, Innovation News Center, University of Florida
Social Conversation

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