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Millennials Aren’t Just Snake People! Breaking Down The Monolith

Presented at ONA15
September 23, 2015
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Too often, we talk about “Millennials” as if it’s a homogenous group, possibly comprised entirely of snake people. Thanks to new research from the American Press Institute, we’ll start breaking down various categories of millennials, with the goal of helping you better understand the next generation of news audience and how to reach different communities. We’ll also get a real-world sense-check from Mic.com’s James Allen.


James Allen
VP, Communications and Strategy, Mic
Jennifer Benz
Deputy Director, The Associated Press-NORC Center for Public Affairs Research
Jennifer Maerz
Freelance Writer & New Media Consultant, Former Editor-in-Chief of The Bold Italic
Kevin Loker
Program Manager, American Press Institute
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