Millennials Aren’t Just Snake People! Breaking Down The Monolith

Presented at ONA15
September 23, 2015
More from this event →

Too often, we talk about “Millennials” as if it’s a homogenous group, possibly comprised entirely of snake people. Thanks to new research from the American Press Institute, we’ll start breaking down various categories of millennials, with the goal of helping you better understand the next generation of news audience and how to reach different communities. We’ll also get a real-world sense-check from Mic.com’s James Allen.


Featuring

James Allen
VP, Communications and Strategy, Mic
Jennifer Benz
Deputy Director, The Associated Press-NORC Center for Public Affairs Research
Jennifer Maerz
Freelance Writer & New Media Consultant, Former Editor-in-Chief of The Bold Italic
Kevin Loker
Program Manager, American Press Institute
Jump to Resources
Related Topics
Social Conversation

Related Resources

ONA15

Whose Idea Of The Future Is This?

  • Teresa Jusino
  • Sherryl Vint
  • Ytasha L. Womack
  • Moderated by Matt Thompson

Rapid advances in tech and shifting population dynamics in the United States ensure we are destined for a future beyond current white-male-dominated media thinking. We’ve...

ONA15

2016 Election Coverage, from Mayors to Governors to Presidents

  • April Bethea
  • Meghan McCarty
  • Amalie Nash

The U.S. elections in 2016 won’t just usher in a new President; we’ll also see incoming mayors and governors across the country. This session is a behind-the-scenes look at...

ONA15

Olympic Training for Your Planned News Events From London to Rio

  • Richard Cordella
  • Mariana Lajolo
  • Joy Russo
  • Moderated by Steve Herrmann

Some news events leave us plenty of time to prepare, but come with their own challenges in terms of creating unique stories, keeping an audience engaged and updating content on...