Alerts: Don’t Push Your Audience Away

Presented at London15: Mobile
March 5, 2015
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Push alerts raise a critical question: Where’s the line between user appreciation and user tolerance limits? Do we only push breaking news? Only scores from favorite sports teams? We’ll discuss successful strategies multiple newsrooms have deployed in this follow-up session to ONA14’s Push Alerts: The Good, The Bad and The Ugly.

Speakers

Etan Horowitz
Partner Operations Manager, News & Content, Google
Alyssa Meritt
Head of Strategic Consulting, Urban Airship
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