London15: Mobile
Alerts: Don’t Push Your Audience Away
- Etan Horowitz
- Alyssa Meritt
Push alerts raise a critical question: Where’s the line between user appreciation and user tolerance limits? Do we only push breaking news? Only scores from favorite sports...
Behind the Screens: Creating A Great News App
- Stacy-Marie Ishmael
- Nathalie Malinarich
Whether you’re a digital-only outfit or a legacy organization, you’re most likely seeing the majority of your audience finding your content via a mobile device. Two experts...
Creatively Engaging a Mobile Community
- Malachy Browne
- Jigar Mehta
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Moderated by Sarah Marshall
Reported.ly invites people to learn about and actively discuss breaking news on social media. AJ+ encourages its community to follow stories, share bits of news and vote on...
Customizing Mobile Content: Human, Machine or Both?
- Rich Jaroslovsky
- Tom Standage
- Nicholas Petche
The limited screen size on mobile devices means newsrooms need to be perpetually shifting how they customize content for users. Some newsrooms prefer writing and editing each...
Dial ‘M’ For Mobile Revenue
- Frédéric Filloux
Yes, generating revenue from mobile is a challenge. Advertising space is scant, often accommodating only a single ad. The precision required in designing a mobile news app means...
Prototyping the News: Designs for Mobile … and the Newsroom
- William Owen
Designing a compelling mobile product is a challenge. Equally vexing is getting the right team in place to make sure the product continues to evolve. The founder of Made By Many,...
The Mobile-First Newsroom
- Subhajit Banerjee
- Patty Michalski
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Moderated by Steve Herrmann
Newsrooms increasingly are moving to mobile-first, but approaches for staffing and structure are radically different. Journalists, editors, designers and product leaders need to...
Time for a Chat: Engaging with Audiences via Mobile Messaging
- Trushar Barot
- Ingvild Beltesbrekke
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Moderated by Fergus Bell
“Messaging is the new social media,” venture capitalist Fred Wilson wrote in his summary of 2014. Facebook’s acquisition of WhatsApp and Yahoo’s investment in SnapChat...
Time Lords: Delivering Snappy Mobile Video Content
- Joanna Webster
- Cameron Church
Click. Play. Share. Video is emerging as a dominant form of media consumption on mobile devices, with small-screen views now accounting for 22% of all digital video consumption....