London15: Mobile

London15: Mobile

Alerts: Don’t Push Your Audience Away

  • Etan Horowitz
  • Alyssa Meritt

Push alerts raise a critical question: Where’s the line between user appreciation and user tolerance limits? Do we only push breaking news? Only scores from favorite sports...

London15: Mobile

Behind the Screens: Creating A Great News App

  • Stacy-Marie Ishmael
  • Nathalie Malinarich

Whether you’re a digital-only outfit or a legacy organization, you’re most likely seeing the majority of your audience finding your content via a mobile device. Two experts...

London15: Mobile

Creatively Engaging a Mobile Community

  • Malachy Browne
  • Jigar Mehta
  • Moderated by Sarah Marshall

Reported.ly invites people to learn about and actively discuss breaking news on social media. AJ+ encourages its community to follow stories, share bits of news and vote on...

London15: Mobile

Customizing Mobile Content: Human, Machine or Both?

  • Rich Jaroslovsky
  • Tom Standage
  • Nicholas Petche
  • Moderated by Mandy Jenkins

The limited screen size on mobile devices means newsrooms need to be perpetually shifting how they customize content for users. Some newsrooms prefer writing and editing each...

London15: Mobile

Dial ‘M’ For Mobile Revenue

  • Frédéric Filloux

Yes, generating revenue from mobile is a challenge. Advertising space is scant, often accommodating only a single ad. The precision required in designing a mobile news app means...

London15: Mobile

Prototyping the News: Designs for Mobile … and the Newsroom

  • William Owen

Designing a compelling mobile product is a challenge. Equally vexing is getting the right team in place to make sure the product continues to evolve. The founder of Made By Many,...

London15: Mobile

The Mobile-First Newsroom

  • Subhajit Banerjee
  • Patty Michalski
  • Moderated by Steve Herrmann

Newsrooms increasingly are moving to mobile-first, but approaches for staffing and structure are radically different. Journalists, editors, designers and product leaders need to...

London15: Mobile

Time for a Chat: Engaging with Audiences via Mobile Messaging

  • Trushar Barot
  • Ingvild Beltesbrekke
  • Moderated by Fergus Bell

“Messaging is the new social media,” venture capitalist Fred Wilson wrote in his summary of 2014. Facebook’s acquisition of WhatsApp and Yahoo’s investment in SnapChat...

London15: Mobile

Time Lords: Delivering Snappy Mobile Video Content

  • Joanna Webster
  • Cameron Church

Click. Play. Share. Video is emerging as a dominant form of media consumption on mobile devices, with small-screen views now accounting for 22% of all digital video consumption....