Customizing Mobile Content: Human, Machine or Both?

Presented at London15: Mobile
March 5, 2015
More from this event →

The limited screen size on mobile devices means newsrooms need to be perpetually shifting how they customize content for users. Some newsrooms prefer writing and editing each piece of content, while others rely on algorithms to generate relevant content. We’ll hear from experts who have taken a variety of approaches, and learn the benefits and challenges each approach provides.


Rich Jaroslovsky
Vice President for Content and Chief Journalist, SmartNews
Tom Standage
Deputy Editor, The Economist
Nicholas Petche
Editor-in-Chief, Yahoo UK
Mandy Jenkins
News Director, The Compass Experiment
Jump to Resources
Related Topics

Related Resources

London15: Mobile

Time for a Chat: Engaging with Audiences via Mobile Messaging

  • Trushar Barot
  • Ingvild Beltesbrekke
  • Moderated by Fergus Bell

“Messaging is the new social media,” venture capitalist Fred Wilson wrote in his summary of 2014. Facebook’s acquisition of WhatsApp and Yahoo’s investment in SnapChat...

London15: Mobile

Time Lords: Delivering Snappy Mobile Video Content

  • Joanna Webster
  • Cameron Church

Click. Play. Share. Video is emerging as a dominant form of media consumption on mobile devices, with small-screen views now accounting for 22% of all digital video consumption....

London15: Mobile

Creatively Engaging a Mobile Community

  • Malachy Browne
  • Jigar Mehta
  • Moderated by Sarah Marshall invites people to learn about and actively discuss breaking news on social media. AJ+ encourages its community to follow stories, share bits of news and vote on...