Customizing Mobile Content: Human, Machine or Both?

The limited screen size on mobile devices means newsrooms need to be perpetually shifting how they customize content for users. Some newsrooms prefer writing and editing each piece of content, while others rely on algorithms to generate relevant content. We’ll hear from experts who have taken a variety of approaches, and learn the benefits and challenges each approach provides.

Speakers

Rich Jaroslovsky

Vice President for Content and Chief Journalist, SmartNews

Tom Standage

Deputy Editor, The Economist

Nicholas Petche

Editor-in-Chief, Yahoo UK