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Customizing Mobile Content: Human, Machine or Both?

Presented at London15: Mobile
March 5, 2015
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The limited screen size on mobile devices means newsrooms need to be perpetually shifting how they customize content for users. Some newsrooms prefer writing and editing each piece of content, while others rely on algorithms to generate relevant content. We’ll hear from experts who have taken a variety of approaches, and learn the benefits and challenges each approach provides.


Rich Jaroslovsky
Vice President for Content and Chief Journalist, SmartNews
Tom Standage
Deputy Editor, The Economist
Nicholas Petche
Editor-in-Chief, Yahoo UK
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