Search Results: AI

275 results

ONA22 An Editorial-AI Hybrid Approach to Journalism

An Editorial-AI Hybrid Approach to Journalism

After fighting a long and difficult battle for ad dollars against the big tech platforms, the journalism industry has undergone a serious transformation in the past 5 years –...

ONA22 Newsletters as Product and Journalism

Newsletters as Product and Journalism

  • Tess Jeffers
  • Robin Kwong
  • Leigh Kamping-Carder

Newsletters are undergoing a renaissance in popularity, but managing a newsletter team successfully remains a challenge for news organizations amid competition from independent...

ONA22 How a Fellowship Can Build Capacity and Spur Innovation for Your Newsroom

How a Fellowship Can Build Capacity and Spur Innovation for Your Newsroom

  • Rick Berke
  • Nicholas St. Fleur
  • Moderated by Lynette Clemetson

With news organizations overstretched and resources scarce, a journalism fellowship can be a valuable partner in fulfilling your newsroom’s ambitions. In 2020, as the pandemic...

ONA22 Syndication Without Tears: Best Practices in a Distributed World

Syndication Without Tears: Best Practices in a Distributed World

  • Bernie Davis
  • Isaac Teich
  • Ian Kennedy
  • Emily Brown

In a post-social world, reaching new readers on news platforms is an essential tool for growing audience and revenue. This archived session from ONA22 utilizes real-world...

ONA22 How the Content Authenticity Initiative Combats Digital Mis/Disinformation

How the Content Authenticity Initiative Combats Digital Mis/Disinformation

  • Santiago Lyon

In 2019, Adobe, the New York Times and Twitter established the Content Authenticity Initiative (CAI) to develop the open-source industry standard for establishing the provenance...

ONA22 Make Your Newsletters Sustainable Revenue Builders

Make Your Newsletters Sustainable Revenue Builders

  • Rebekah Monson
  • Ryan Sager
  • Jesse Watkins

As the data, privacy, and advertising landscapes shift, owning your audience relationship directly is more important than ever. Many publishers are using email newsletters as a...

ONA22 Multiplatform Storytelling 101

Multiplatform Storytelling 101

  • Susan Carpenter
  • Erisa Nakano
  • Hailey Kunz
  • Moderated by Kate Cagle

How do you tell a story that hooks your audience no matter the platform? What are the best practices for translating your content from TV to social media to mobile and beyond?...

ONA22 Opportunities for Winning Gen Z and Millennial Audiences

Opportunities for Winning Gen Z and Millennial Audiences

  • Najja Parker
  • Allison Shirk
  • Felicia Mello
  • Mary Kelli Palka
  • Moderated by Elite Truong

What do news consumers ages 16 to 40 want? The news habits and attitudes of this age group show opportunities for news organizations to expand and diversify their audiences. A...

ONA22 There's No "I" in Data: How to Make Analytics a Team Effort

There’s No “I” in Data: How To Make Analytics a Team Effort

  • Kayla Burns
  • Doyle Irvin

How many people on your team actually know how to access and understand the performance of your digital media? Are your journalists bought in on using analytics? When generating...

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