Revenue
Advise, Explain, Engage: Grow Membership and Build Loyalty with a Successful Column
- Alex Samuels
- Evan Mackinder
- D. Patrick Rodgers
A successful column – like Slate’s Dear Prudence, the Advice King at the Nashville Scene or the Texas Tribune’s Texplainer – can be a simple but powerful centerpiece of an ...
Meet Me IRL
- Alexandra Smith
- Agnes Varnum
Events are powerful engagement tools, and for some organizations, essential revenue streams — but we’ve been operating without good information on events for years. Emerging...
Membership Has Its Benefits
Membership models are as diverse as the organizations that use them, with plenty of experimentation in recent years. We’ll gather journalists leading for-profit, non-profit and...
Rethinking Ads: Build Trust and Stop Pissing Off Your Readers
- Tom Cheredar
- Hena Elahi
-
Moderated by Brittany Grant
Publications have a love-hate relationship with ads. On the one hand, they bring in money. On the other hand, they can be intrusive to and distracting for the reader experience....
Subscriptions, Metrics and the Newsroom: How Journalists are Getting Involved
- Amanda Wilkins
- Mark Francescutti
- Pedro Burgos
-
Moderated by Gwen Vargo
As local and regional publishers transition to paywalls, introducing conversion data metrics into decisions made throughout those organizations, and understanding what those...
Table Stakes: Getting into the Game of Digital-First Local News
-
Moderated by Doug Smith
The Knight-Lenfest-Temple Newsroom Initiative, popularly known as “Table Stakes,” has fostered transformative change to a digital-first mindset in local legacy newsrooms....
Why It’s Critical for Your Business and Editorial Sides to Collaborate — and How to Do It Ethically and Effectively
- Janine Warner
- Amanda Barrett
- Austin Smith
- Anna Nirmala
-
Moderated by Celeste LeCompte
Whether you come from a big, well-resourced newsroom or are operating on a shoestring budget, it should be a priority for the business and editorial sides of your outlet to find...
Blockchain Technology for Sustainable Journalism
- Daniel Sieberg
-
Moderated by Alexandra Posadzki
Blockchain technology – which powers cryptocurrencies like Bitcoin, but also powers the likes of Ethereum, which allows for building decentralized apps – holds promise for...
Converting Subscribers with Newsletters
- Elisabeth Goodridge
- Scott Adams
-
Moderated by Kim Fox
The renaissance in newsletters over the past couple of years has brought more attention to newsroom products, often with the happy benefit of driving more subscriptions. We’ll...