Why It’s Critical for Your Business and Editorial Sides to Collaborate — and How to Do It Ethically and Effectively

Presented at ONA18
September 12, 2018
More from this event →

Whether you come from a big, well-resourced newsroom or are operating on a shoestring budget, it should be a priority for the business and editorial sides of your outlet to find ways to collaborate. Both sides have the same goal: ensuring a great product that’s meaningful to the audience. Findings are showing that newsrooms that silo the two sides have a significantly harder time creating earned revenue than those cooperating. Join us for a discussion that dives into models and best practices of collaboration that also addresses how to avoid the challenges that may come about.

This session is designed for:

  • Journalists skeptical of how to work with with the business side of their newsroom without compromising their ethics
  • Publishers wanting guidance and ideas for collaboration and also have concerns about pushback and/or resources needed to be successful
  • Business folks looking to more effectively collaborate and drive results

Speakers

Janine Warner
ICFJ Knight Fellow and Executive Director
Amanda Barrett
Nerve Center Director, The Associated Press
Anna Nirmala
Director of Business Development, The American Journalism Project

Moderators

Celeste LeCompte
VP, Business Development, ProPublica
Jump to Resources
Related Tags
Related Topics

Related Resources

ONA18

The Future of Content Creation, Layout, and Curation in WordPress (aka Gutenberg)

  • Steph Yiu
  • Ryan Sholin
  • Shannon Smith

WordPress and digital journalism have been BFFs forever and have been complementary to each other over the years. Early on, WordPress provided the freedom for journalists (and...

ONA18

The City As The City Desk

  • Tracie Powell
  • Aaron Foley
  • Aparna Mukherjee
  • Moderated by Niala Boodhoo

Successive generations of conglomeration, contraction, disruption and atomization have left serious gaps in local coverage everywhere in the news media. For Detroit and Los...

ONA18

Multilingual Journalism With a Small Staff and Almost No Money

  • Vanessa Vancour
  • Michelle Billman
  • Lisa Balde
  • Michelle Miner
  • Moderated by Wendy Warren

Simultaneously speaking to an audience engagement strategy and recognizing an emerging demographic reality, managing multilingual content is becoming an essential journalistic...