Why It’s Critical for Your Business and Editorial Sides to Collaborate — and How to Do It Ethically and Effectively

Presented at ONA18
September 12, 2018
More from this event →

Whether you come from a big, well-resourced newsroom or are operating on a shoestring budget, it should be a priority for the business and editorial sides of your outlet to find ways to collaborate. Both sides have the same goal: ensuring a great product that’s meaningful to the audience. Findings are showing that newsrooms that silo the two sides have a significantly harder time creating earned revenue than those cooperating. Join us for a discussion that dives into models and best practices of collaboration that also addresses how to avoid the challenges that may come about.

This session is designed for:

  • Journalists skeptical of how to work with with the business side of their newsroom without compromising their ethics
  • Publishers wanting guidance and ideas for collaboration and also have concerns about pushback and/or resources needed to be successful
  • Business folks looking to more effectively collaborate and drive results

Speakers

Janine Warner
ICFJ Knight Fellow and Executive Director
Amanda Barrett
Nerve Center Director, The Associated Press
Anna Nirmala
Director of Business Development, The American Journalism Project

Moderators

Celeste LeCompte
VP, Business Development, ProPublica
Jump to Resources
Related Tags
Related Topics

Related Resources

ONA18

Existential Disruption 2.0: Enemies of the People

  • Heather Chaplin

In the fallout of generational change wrought by the digital revolution, public understanding of journalism’s purpose is shifting. A second existential threat, filling the void...

ONA18

Beyond Facebook: How to Survive and Thrive After Newsfeed Changes

  • Meena Thiruvengadam
  • Sari Zeidler
  • Bobby Blanchard
  • Moderated by John Levitt

When you rely on Google and Facebook for traffic, you are at serious risk when the algorithm changes, especially when it suddenly moves to deprioritize news. Newsrooms can hedge...

ONA18

OMGWTFBBQ Breaking News without Breaking Your Team

  • Hamilton Boardman
  • Nasr Ul Hadi
  • Steph Yiu

Your biggest night of the year may be planned, like an awards show or election, or unplanned, like a natural disaster or political scandal. In either case, high-pressure,...