Why It’s Critical for Your Business and Editorial Sides to Collaborate — and How to Do It Ethically and Effectively

Presented at ONA18
September 12, 2018
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Whether you come from a big, well-resourced newsroom or are operating on a shoestring budget, it should be a priority for the business and editorial sides of your outlet to find ways to collaborate. Both sides have the same goal: ensuring a great product that’s meaningful to the audience. Findings are showing that newsrooms that silo the two sides have a significantly harder time creating earned revenue than those cooperating. Join us for a discussion that dives into models and best practices of collaboration that also addresses how to avoid the challenges that may come about.

This session is designed for:

  • Journalists skeptical of how to work with with the business side of their newsroom without compromising their ethics
  • Publishers wanting guidance and ideas for collaboration and also have concerns about pushback and/or resources needed to be successful
  • Business folks looking to more effectively collaborate and drive results

Speakers

Janine Warner
ICFJ Knight Fellow and Executive Director, SembraMedia
Amanda Barrett
Nerve Center Director, The Associated Press
Austin Smith
CEO, Alley Interactive
Anna Nirmala
Director of Business Development, Hearken

Moderators

Celeste LeCompte
VP, Business Development, ProPublica
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