Advise, Explain, Engage: Grow Membership and Build Loyalty with a Successful Column

Presented at ONA18
September 12, 2018
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A successful column – like Slate’s Dear Prudence, the Advice King at the Nashville Scene or the Texas Tribune’s Texplainer – can be a simple but powerful centerpiece of an engagement strategy designed to attract new readers, cultivate returning visitors, convert long-time loyal users into paid members or some combination of the three.

This session is designed for:

  • Anyone who wants to understand the content that can drive audience engagement
  • Newsrooms interested in introducing an advice or explainer column
  • Engagement officers and community reporters seeking to grow their audiences

  • Speakers

    Alex Samuels
    Reporter, Texas Tribune
    Evan Mackinder
    Senior Editor, Audience Engagement, Slate
    D. Patrick Rodgers
    Editor, Nashville Scene
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