Membership Has Its Benefits

Presented at ONA18
September 12, 2018
More from this event →

Membership models are as diverse as the organizations that use them, with plenty of experimentation in recent years. We’ll gather journalists leading for-profit, non-profit and professional society membership-centered newsrooms to discuss lessons on everything from benefits to niche audience segmentation.

This session is designed for:

  • Journalists and editors working in member-oriented newsrooms
  • Organizations considering restructuring or moving to a membership model
  • Anyone who wants a firmer understanding of membership models

  • Speakers

    Amanda Yarnell
    Editorial Director, Chemical & Engineering News
    Amanda Zamora
    Chief Audience Officer, The Texas Tribune
    Emily Goligoski
    Research Director, Membership Puzzle Project
    Kate Myers
    Executive Director, Revenue + Operations, First Look Media
    Dheerja Kaur
    Head of Product and Design, theSkimm
    Session Audio
    Social Conversation

    Related Resources

    ONA18

    Strategies for Dealing With An Incoherent National Gun Conversation

    • Akoto Ofori-Atta
    • Lori Shontz
    • March for Our Lives
    • Moderated by Versha Sharma

    Our national conversation on gun culture is an ever-shifting kaleidoscope touching on suicide, handgun violence and mass shootings. By sharing their perspectives on what we get...

    ONA18

    The Role and Value of Design in the Tech Startup Ecosystem

    • Darla Cameron
    • Jeremy Mims
    • Dana Rygwelski
    • Moderated by Matt Mansfield and Steve Dorsey

    Austin is second only to Silicon Valley in so many measurements of “tech,” so it's only natural that when you visit the Silicon Hills we should talk tech and design. This...

    ONA18

    360 Video as a Reporting Tool: How and When to Break News with Immersive Video

    • Veda Shastri

    Using 360 video and virtual reality is, plainly, different from flat video coverage, with production time, editing and file size challenges, among others. It is also an...