Membership Has Its Benefits

Presented at ONA18
September 12, 2018
More from this event →

Membership models are as diverse as the organizations that use them, with plenty of experimentation in recent years. We’ll gather journalists leading for-profit, non-profit and professional society membership-centered newsrooms to discuss lessons on everything from benefits to niche audience segmentation.

This session is designed for:

  • Journalists and editors working in member-oriented newsrooms
  • Organizations considering restructuring or moving to a membership model
  • Anyone who wants a firmer understanding of membership models

Speakers

Amanda Yarnell
Editorial Director, Chemical & Engineering News
Amanda Zamora
Chief Audience Officer, The Texas Tribune
Emily Goligoski
Research Director, Membership Puzzle Project
Kate Myers
Executive Director, Revenue + Operations, First Look Media
Dheerja Kaur
Head of Product and Design, theSkimm
Session Audio
Social Conversation

Related Resources

ONA18

The Future of Content Creation, Layout, and Curation in WordPress (aka Gutenberg)

  • Steph Yiu
  • Ryan Sholin
  • Shannon Smith

WordPress and digital journalism have been BFFs forever and have been complementary to each other over the years. Early on, WordPress provided the freedom for journalists (and...

ONA18

The City As The City Desk

  • Tracie Powell
  • Aaron Foley
  • Aparna Mukherjee
  • Moderated by Niala Boodhoo

Successive generations of conglomeration, contraction, disruption and atomization have left serious gaps in local coverage everywhere in the news media. For Detroit and Los...

ONA18

Multilingual Journalism With a Small Staff and Almost No Money

  • Vanessa Vancour
  • Michelle Billman
  • Lisa Balde
  • Michelle Miner
  • Moderated by Wendy Warren

Simultaneously speaking to an audience engagement strategy and recognizing an emerging demographic reality, managing multilingual content is becoming an essential journalistic...