Product
Editorial Experiments to Develop and Refine Your Digital Audience Strategy
- Everdeen Mason
Content creation and audience strategy should go hand in hand, but in many newsrooms, audience has an afterthought when deciding what stories to pursue and how to pursue them....
Funnel from Top-to-Bottom: Six Key Trends in Audience Engagement
- Josh Schwartz
This event is presented by Chartbeat Anchoring the news industry’s move toward reader revenue is an equally dynamic shift in reader behavior – a shift that has implications...
How Stories Communicate and Engage People with Climate Change on a Local Level
- Clarisa Diaz
- Julia Kumari Drapkin
By applying a design thinking focus to storytelling, audience engagement and participatory projects, science journalists and newsroom leaders can demonstrate different ways of...
Newsroom Workflow: Tools and Tactics to Simplify and Iterate
- Michael Ventura
- Erica Smith
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Moderated by Angela Pacienza
Newsrooms large and small are saddled with confusing workarounds, outmoded processes and silos incubating miscommunication. Join this session to acquire tools and tactics to make...
Product Thinking for News Leaders
- Becca Aaronson
- Emma Carew Grovum
- Shannan Bowen
Learn how to turn your journalistic curiosity and investigative skills inward to find bold solutions for your newsroom with this facilitated discussion about the rise of bridge...
Texting To Your Audience
- David Cohn
- Katlyn Alo
The social channel that nobody’s talking about, mass texting, is a valuable tool to build close audience relationships and even generate revenue by reaching new audiences —...
We Built a Product Team in One Year: Here’s Everything We Learned
- Jessica Morrison
- Amanda Yarnell
- Becca Aaronson
- Alison Go
Newsroom product teams harness audience insights and technology to develop business strategies that are nimble and sustainable. But that doesn’t mean media companies must become...
Are You Running an Experiment, or Just Winging It?
- Sarah Schmalbach
- Sasha Koren
Running an actual experiment can teach you a lot quickly. Winging it looks similar, but actually kills the momentum to try new things. In short, you need to be able to answer the...
J-School Supplemental: Product Management
- Cindy Royal
- Becca Aaronson
Regardless of where you went to school and when, we all have gaps in our formal education. In a fast-changing digital media world, those blind spots can be real disservice. This...