Editorial Experiments to Develop and Refine Your Digital Audience Strategy

Presented at ONA19
September 11, 2019
More from this event →

Content creation and audience strategy should go hand in hand, but in many newsrooms, audience has an afterthought when deciding what stories to pursue and how to pursue them. Using hypothesis driven editorial experimentation, newsrooms can craft better strategies by taking educated risks.

This session is designed for:

  • Newsroom leaders that would like to conduct editorial experiments
  • Audience teams interested in expanding their content creation roles
  • Anyone who can see the value in collaboration between digital-first and traditional news units

Speakers

Everdeen Mason
Senior Audience Editor, The Washington Post
Session Media

Social Conversation

Related Resources

ONA19

SmartNews, Flipboard, Apple News and More: Navigating the Third-Party Traffic Landscape

  • Bernie Davis
  • Niketa Patel
  • Coleen OLear
  • Eric Barbera
  • Moderated by Meena Thiruvengadam

Attendees will learn all about the third-party news app landscape in this highly interactive session covering how best to understand the various sources of traffic and revenue...

ONA19

News Events with Margaret Low of The Atlantic

  • Margaret Low
  • Moderated by Jim Brady

Join AtlanticLive President Margaret Low for this fireside chat on developing dynamic and valuable public events. From large-scale, multi-day affairs like The Atlantic Festival...

ONA19

ONA Local Office Hours: How Can I Start an ONA Local Group?

  • Stefanie Murray
  • Ernie Ting
  • Brad Luck
  • Tasha Stewart

Want to keep the inspiration going after ONA19 and connect with ONA members in your hometown? ONA Local is our network of community-organized meetup groups that gather to talk...