Editorial Experiments to Develop and Refine Your Digital Audience Strategy

Presented at ONA19
September 11, 2019
More from this event →

Content creation and audience strategy should go hand in hand, but in many newsrooms, audience has an afterthought when deciding what stories to pursue and how to pursue them. Using hypothesis driven editorial experimentation, newsrooms can craft better strategies by taking educated risks.

This session is designed for:

  • Newsroom leaders that would like to conduct editorial experiments
  • Audience teams interested in expanding their content creation roles
  • Anyone who can see the value in collaboration between digital-first and traditional news units

Speakers

Everdeen Mason
Senior Audience Editor, The Washington Post
Session Media

Social Conversation

Related Resources

ONA19

A Journalist’s Guide to How Newsrooms Generate Revenue

This event is possible through the support of Chorus by Vox Media Presenter: Apryl Pilolli is a social and digital marketing expert with more than 20 years of experience in the...

ONA19

Global Strategies in the Fight Against Misinformation

  • Michael Edison Hayden
  • Hazel Baker
  • Shalini Joshi
  • Tai Nalon
  • Moderated by Andy Carvin

Around the world, coordinated campaigns sharing false or misleading information have been targeting election cycles. We’ve assembled an incredible group of global experts who...

ONA19

Risk, Reputation and Identity Politics in the Newsroom

  • Nicole Carroll
  • Mitra Kalita
  • Raju Narisetti
  • Moderated by Soraya Chemaly

This event is presented by Women’s Media Center This discussion will focus on how homogeneity in senior management of newsrooms, persistently sex-segregated coverage, and...