Are You Running an Experiment, or Just Winging It?

Presented at ONA18
September 12, 2018
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Running an actual experiment can teach you a lot quickly. Winging it looks similar, but actually kills the momentum to try new things. In short, you need to be able to answer the question “Did it work?” We’ll detail how to hypothesize, define success, track analytics, collect feedback and “burndown” the results until you are experimenting with intention.

This session is designed for:

  • Journalists trying to understand the impact of their one great idea
  • Newsrooms worried about investing resources in an unproven concept
  • Anyone who has ever failed to experiment with intention

  • Speakers

    Sarah Schmalbach
    Entrepreneur in Residence, The Lenfest Institute for Journalism
    Additional Reading

    Social Conversation

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