Are You Running an Experiment, or Just Winging It?

Presented at ONA18
September 12, 2018
More from this event →

Running an actual experiment can teach you a lot quickly. Winging it looks similar, but actually kills the momentum to try new things. In short, you need to be able to answer the question “Did it work?” We’ll detail how to hypothesize, define success, track analytics, collect feedback and “burndown” the results until you are experimenting with intention.

This session is designed for:

  • Journalists trying to understand the impact of their one great idea
  • Newsrooms worried about investing resources in an unproven concept
  • Anyone who has ever failed to experiment with intention

  • Speakers

    Sarah Schmalbach
    Entrepreneur in Residence, The Lenfest Institute for Journalism
    Additional Reading

    Social Conversation

    Related Resources

    ONA18

    How CrowdTangle Is Transforming Local Newsrooms

    • Brandon Silverman

    CrowdTangle is helping publishers redefine their digital strategy and bring innovation into the newsroom. In this session, CrowdTangle Co-Founder and CEO Brandon Silverman will...

    ONA18

    Notes from the Journalism Diaspora

    • Justin Ellis
    • Claire Gordon

    Layoffs, buyouts, reorgs and other factors in the volatile news industry have seeded an ecosystem of news startups, podcasts, documentary films and late night comedy shows with...

    ONA18

    Internetting While Brown/Black AND a Woman: A Collective Guide

    • Imaeyen Ibanga
    • Elisa Lees Muñoz
    • Courtney Radsch
    • Versha Sharma

    In order for women to contribute diverse perspectives and influence news coverage, they need to be free of the threats and harassment that prevent them from doing their jobs....