Are You Running an Experiment, or Just Winging It?

Presented at ONA18
September 12, 2018
More from this event →

Running an actual experiment can teach you a lot quickly. Winging it looks similar, but actually kills the momentum to try new things. In short, you need to be able to answer the question “Did it work?” We’ll detail how to hypothesize, define success, track analytics, collect feedback and “burndown” the results until you are experimenting with intention.

This session is designed for:

  • Journalists trying to understand the impact of their one great idea
  • Newsrooms worried about investing resources in an unproven concept
  • Anyone who has ever failed to experiment with intention

  • Speakers

    Sarah Schmalbach
    Entrepreneur in Residence, The Lenfest Lab @ The Inquirer
    Additional Reading

    Social Conversation

    Related Resources

    ONA18

    Wall Street Journal: Designing for Capabilities

    • Shazna Nessa
    • Katharine Bailey

    You are invited to join the Wall Street Journal newsroom and product teams as they share how they’re using research, data and internal testing to create unique, enriching...

    ONA18

    How’s My Story Doing? Custom Analytics and Empowered Local Newsrooms

    • Kim Fox
    • Sharon Chan
    • Josh Hart
    • Patrick Kerkstra

    News needs more than pageview data to understand what audiences are willing to pay for. In new, distinct approaches, The Seattle Times and The Philadelphia Inquirer have built...

    ONA18

    How Facebook is Going for Local News

    • Sarah Whitmire
    • Anthony Quintano
    • Cal Lundmark
    • Kurt Gessler

    In early 2018, Facebook made a series of large-scale changes to its Newsfeed and to the system used to track these changes, sending shockwaves through the news industry. By...