Are You Running an Experiment, or Just Winging It?

Presented at ONA18
September 12, 2018
More from this event →

Running an actual experiment can teach you a lot quickly. Winging it looks similar, but actually kills the momentum to try new things. In short, you need to be able to answer the question “Did it work?” We’ll detail how to hypothesize, define success, track analytics, collect feedback and “burndown” the results until you are experimenting with intention.

This session is designed for:

  • Journalists trying to understand the impact of their one great idea
  • Newsrooms worried about investing resources in an unproven concept
  • Anyone who has ever failed to experiment with intention

    • Speakers

    Sarah Schmalbach
    Entrepreneur in Residence, The Lenfest Lab @ The Inquirer
    Sasha Koren
    Consultant
    Jump to Resources
    Related Topics
    Additional Reading

    Presentation

    Social Conversation

    Related Resources
    All Resources

    ONA18

    The “Digital People”: Creating Your Own Culture in a Large Media Organization

    • Ted Anthony
    • Stephanie Adrouny
    • Nadine Ajaka
    • Polly Irungu
    • Moderated by Julie Shapiro

    The digital newsrooms at TV and radio stations, newspapers and magazines often operate as independent divisions with invisible strings to their legacy broadcast or print...

    ONA18

    2018 Online Journalism Awards Ceremony

    • Niala Boodhoo

    Join us for our annual celebration of the best work in digital journalism as we recognize the Online Journalism Awards finalists and announce winners live. This event, which...

    ONA18

    Verificado 2018: Global Lessons Learned from Debunking Fake News in Mexican Elections

    • Alba Mora Roca
    • Fergus Bell

    More than 60 media partners participated in #Verificado2018, a collaborative, multimedia initiative to confront and push back against false claims during Mexico’s July federal...