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ONA18

2018’s Tech Trends For Journalists

  • Amy Webb

What are the most important emerging tech trends that will radically transform journalism in 2019? Find out in this perennially-packed annual ONA session bringing the future-think...

ONA18

360 Video as a Reporting Tool: How and When to Break News with Immersive Video

  • Veda Shastri

Using 360 video and virtual reality is, plainly, different from flat video coverage, with production time, editing and file size challenges, among others. It is also an...

ONA18

A Seat at the Table

  • Elena Bergeron
  • Sharon Chan
  • Kristie Gonzales
  • Moderated by Noelle Swan

Women and communities of color are underserved and underrepresented in digital news, as with every other major institution and field of work. What they need and demand is nothing...

ONA18

Advise, Explain, Engage: Grow Membership and Build Loyalty with a Successful Column

  • Alex Samuels
  • Evan Mackinder
  • D. Patrick Rodgers

A successful column – like Slate’s Dear Prudence, the Advice King at the Nashville Scene or the Texas Tribune’s Texplainer – can be a simple but powerful centerpiece of an ...

ONA18

Alerts, Apps and Algorithms: Loyalty in a Mobile-First World

  • Coleen OLear
  • Emily Ingram
  • Nathalie Malinarich
  • Mark Alford
  • Moderated by Emily Bell

The best audiences are those that are engaged across multiple platforms. In what is rapidly becoming a mobile-first world, news aggregators, push alerts and various algorithms are ...

ONA18

Are You Running an Experiment, or Just Winging It?

  • Sarah Schmalbach
  • Sasha Koren

Running an actual experiment can teach you a lot quickly. Winging it looks similar, but actually kills the momentum to try new things. In short, you need to be able to answer the...

ONA18

Augmented Reality is Your Next Immersive Content Experiment

Virtual reality journalism has seen challenges in reaching a mass audience, offering possibilities in immersive storytelling but requiring additional hardware. Augmented reality,...

ONA18

Beyond Audiograms: Audience Engagement in Podcasting

  • Alex Laughlin
  • Brianne O'Brien
  • Ashley Alvarado
  • Byard Duncan

Audience communities are as unique as the audio products they are built around, and engagement strategies can and should reflect that diversity. From social metrics to SMS chat...

ONA18

Beyond Facebook: How to Survive and Thrive After Newsfeed Changes

  • Meena Thiruvengadam
  • Sari Zeidler
  • Bobby Blanchard
  • Moderated by John Levitt

When you rely on Google and Facebook for traffic, you are at serious risk when the algorithm changes, especially when it suddenly moves to deprioritize news. Newsrooms can hedge...

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