Alerts, Apps and Algorithms: Loyalty in a Mobile-First World

Presented at ONA18
September 12, 2018
More from this event →

The best audiences are those that are engaged across multiple platforms. In what is rapidly becoming a mobile-first world, news aggregators, push alerts and various algorithms are essential channels in helping newsrooms build, serve and leverage that most valuable commodity: a loyal readership.

This session is designed for:

  • Newsrooms building mobile channel strategies
  • Decision makers trying to understand where traffic and loyalty intersect
  • Anyone trying to get a handle on the impact of mobile OS-driven algorithms

Speakers

Coleen OLear
Editorial Director for Emerging News Products, The Washington Post
Emily Ingram
Director of Product Management, Chartbeat
Nathalie Malinarich
Editor, Mobile and New Formats, BBC News
Mark Alford
Head of Digital, Sky News

Moderators

Emily Bell
Director, Tow Center for Digital Journalism
Jump to Resources
Related Topics
Social Conversation

Related Resources

ONA18

Let’s Talk About What Works With Local

  • JJ Hensley
  • Steven Waldman
  • Amy Adams Harding
  • Lance Knobel
  • Moderated by Chrissy Towle

In a set of lightning sessions with journalists, researchers, publishers and technologists from across North America, you’ll hear first hand about what key leaders are thinking...

ONA18

Blockchain to Power Journalism

  • David Turner
  • Vivian Schiller
  • Moderated by David Cohn

Beyond the hairpin twists of crypto fortunes, blockchain is the foundational technology of an emerging culture ecosystem. In this singular moment, media producers have the...

ONA18

How to Please Every Platform and Make Video Distribution Work

  • Ashley Codianni
  • Andrew Springer
  • Nadine Ajaka

Balancing servicing your own platform against the massive global audiences promised by Facebook Watch, Snapchat, Apple News, YouTube, Twitter, et. al., is the fundamental...