Alerts, Apps and Algorithms: Loyalty in a Mobile-First World

Presented at ONA18
September 12, 2018
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The best audiences are those that are engaged across multiple platforms. In what is rapidly becoming a mobile-first world, news aggregators, push alerts and various algorithms are essential channels in helping newsrooms build, serve and leverage that most valuable commodity: a loyal readership.

This session is designed for:

  • Newsrooms building mobile channel strategies
  • Decision makers trying to understand where traffic and loyalty intersect
  • Anyone trying to get a handle on the impact of mobile OS-driven algorithms

Speakers

Coleen OLear
Editorial Director for Emerging News Products, The Washington Post
Emily Ingram
Director of Product Management, Chartbeat
Nathalie Malinarich
Editor, Mobile and New Formats, BBC News
Mark Alford
Head of Digital, Sky News

Moderators

Emily Bell
Director, Tow Center For Digital Journalism, Columbia Journalism School
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