Product Management Thinking for the Newsroom

Presented at ONA Local
April 5, 2022
More from this event →

What is product management? How can product management thinking help your newsroom and community? This training features insights to better understand product management and how this is the future for the news industry.

Recommended books:

Recommended research pieces on product-centered journalism careers and collaboration:


Cindy Royal
Professor, Texas State University
Becca Aaronson
Interim Executive Director, News Product Alliance
Amy Schmitz Weiss
Associate Professor, San Diego State
Jump to Resources
Related Topics

Related Resources


The Skills You Need — and Probably Have — to be a Product Thinker

  • Emma Carew Grovum
  • Becca Aaronson

More newsrooms are hiring product managers and adopting “product thinking,” but what role should product managers fill in a newsroom? What skills do product managers...


A Balanced Diet for Digital Products: Cross-Functional Teams and Stakeholder “Food Groups”

  • Kellen Henry
  • Becky Pallack

In order to develop effective digital journalism products, newsroom leaders need to understand the different “food groups” involved, including editorial, advertising,...

ONA Local

ONA Spain: ¿Qué me estás contando? Datos y explicaciones para una pandemia (con Paula Guisado)

La paradoja del periodismo en estos días de virus y confinamiento es que, aunque el consumo de noticias ha subido y tenemos más información que nunca, aún nos cuesta mucho...