A Balanced Diet for Digital Products: Cross-Functional Teams and Stakeholder “Food Groups”

Presented at ONA19
September 11, 2019
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In order to develop effective digital journalism products, newsroom leaders need to understand the different “food groups” involved, including editorial, advertising, development, marketing, design, engagement and analytics elements. Attend this vibrant panel and get a handle on cross-functional management.

This session is designed for:

  • Newsroom veterans moving into new product roles
  • News leaders who want to manage delicate church-state balances
  • Anyone who would like to better understand the value of cross-functional teams

Speakers

Kellen Henry
Senior Product Manager, Reader Experience, The New York Times
Becky Pallack
Product Manager, Arizona Daily Star / #ThisIsTucson
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