What Do Users Want? New Insights From Qualitative Research By The Trust Project

Presented at ONA21
June 21, 2021
More from this event →

This resource is sponsored by:

Emotion and trust in news are tightly linked, and not necessarily in ways we might expect. Learn from the Trust Project’s latest research on its 8 Trust Indicators, which show people when and why a news site is trustworthy. Discover insights that can translate into a stronger future for your site, including on the revenue side.


Featuring

Willa Crolius
Design Researcher, TCS Interactive
Charity Brown
Deputy Editor of Newsroom Product and Digital News Projects, The Washington Post
Sally Lehrman
CEO, The Trust Project
Related Tags
Related Topics
Additional Reading

Related Resources

ONA21

Building a Culture of Inclusion

  • Alan Ramos
  • Namrata Suri
  • Lucy Feldman
  • Moderated by Sue Suh

Leaders at TIME have collaborated with passionate employees to cultivate an organizational culture built upon trust, integrity, inclusion and respect. Hear from Sue Suh,...

ONA21

Telling Climate Change Stories That Matter: From Impacts to Solutions

Climate change is the biggest and most under-reported story of our time. It affects our health, safety, and wallets, but most people are unaware of the connections. We discuss...

ONA21

How To Turn Your Newsletter Into a Revenue-Generating Machine Using Content and First-Party Data

  • Tessa Sproule
  • Nicole Flynn
  • Moderated by Sana Farooqui

The way digital content creators work with sponsors and advertisers is changing dramatically. We believe the new cookie-less, tracking-less world is going to level the playing...